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Dec
01
Monday Memo

Monday Memo

Avoidance is a lie...the real magic of AI in marketing...and the oldest marketing principles in history.
4 min read
Nov
30
Need to Know News - November 30th, 2025

Need to Know News - November 30th, 2025

Black Friday AI traffic jumped 805% as shoppers used chatbots to dodge crowds. Perplexity's AI remembers past suggestions. Brands spend $3K monthly targeting AI scrapers.
5 min read
Nov
29
New Model, New Rules: Gemini 3 Edition

New Model, New Rules: Gemini 3 Edition

Gemini 3 requires different prompting: place instructions at the end, demand work-showing, and use clear structure. New guide reveals what works.
5 min read
Nov
24
Monday Memo

Monday Memo

Never beg for the sale...bottom up AI sales training...and who's actually innovating Black Friday sales in 2025?
3 min read
Nov
21
Need to Know News - November 21st, 2025

Need to Know News - November 21st, 2025

Nano Banana writes text into photos...Ford shifts to AI-focused Q&A...Brands pour $37B into creators yet fear AI's effect.
5 min read
Nov
20
Why Your Landing Page Needs to 'Speak AI' (ASAP)

Why Your Landing Page Needs to 'Speak AI' (ASAP)

Kevin White reveals AI bots drive 10-20% of traffic now, heading to 50-90%. Your site's design confuses them—optimize or lose high-intent visitors.
5 min read
Nov
17
Monday Memo

Monday Memo

Turn “Anxiety Cost” Into a Conversion Lever...a common AI blindspot...and the marketing secrets of the girl scouts cookie empire.
3 min read
Nov
15
Need to Know News - November 15th, 2025

Need to Know News - November 15th, 2025

AI traffic converts 3x higher but lower volume. America's #1 country song isn't human-sung. ElevenLabs launches celebrity voice marketplace.
6 min read
Nov
10
Monday Memo

Monday Memo

Envy as a Mirror...the unstable situation of AI apps...and three winter marketing secrets.
4 min read
Nov
08
Need to Know News - November 8th, 2025

Need to Know News - November 8th, 2025

Shopify's AI purchases surge 11x, HR execs screen candidates with AI (but job seekers use it too), and ChatGPT's new Update button mid-response.
5 min read