Claude's flagship gets faster and cheaper | The AI play behind a distributor's $75M a year | 100,000 AI memberships sold in 30 minutes

Using validation tests | Building an AI native culture | Do unhinged social brands actual pay off?

TikTok’s holiday ads get an autopilot | Microsoft’s free tool now tracks AI shoppers | What most agencies selling AI can’t show

Write your goals | Why empathy is more important than ever | the AI talent stacks

Psychologist Robert Cialdini wrote Influence, now called online marketing’s bible, before online marketing existed. He explains why its seven principles carry into AI...the models learned to persuade, and be persuaded, from us.

Meta’s ad AI now reads what you’re selling | Shoppers reward brands that personalize | Block’s voice AI learned to talk without text

Up the stakes | AI breaking down aggregation theory | what even is aggregation theory?

Claude’s own engineer says you’re asking it for too little. Three bigger asks: the real outcome, expert-grade work, fields you’d never hire.

Anthropic's Claude Duet works while you're away | AI search swallows 1.27B product listings | Study prices the words in your AI ad brief

You only have to get it right once. | AI lets humans delegate the ignoring | 5 marketing psychological biases