Two AI Tools, One Unfair Ad Creative Advantage
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Two AI Tools, One Unfair Ad Creative Advantage
Struggling to create scroll-stopping Facebook ad creatives? There's an easy AI-powered solution. By combining Canva's suite of powerful AI tools with the mind-blowing image generation of Midjourney, you can whip up stunning, high-converting ads in minutes.
First, use Midjourney to craft eye-catching visuals that immediately grab attention in the feed. Then, seamlessly integrate those images into Canva's intuitive design platform. With AI features like Magic Edit for removing backgrounds and Magic Expand for resizing images, you'll have total control over the creative process.
In no time, you'll have a suite of fresh, personalized creatives to test and optimize. Best of all, you can easily package this as a premium service offering for your clients. Want all the step-by-step details on mastering this AI ad creative system?
Read the Step-by-Step Guide
Watch the Video Walkthrough
Goodbye Search Engines, Hello Answer Engines (And What It Means for Advertisers)
AI companies like Perplexity believe the future of search is "answer engines." Forget sifting through links - these AI-powered assistants directly answer your questions with authoritative responses. Perplexity is leading the charge, pioneering an "answers only" experience that could disrupt the $200B search ad industry.
Instead of just showing generic results, AI chatbots engage in personalized conversations to understand each user's needs. They compare options, make tailored recommendations, and guide people through the entire buying journey.
For businesses and marketers, this means a whole new realm of ad space to buy.
A recent interview with Perplexity CEO Aravind Srinivas reveals eye-opening insights - like the new ad targeting capabilities, commission models, and vertical-specific "answer engine" opportunities to get in on the ground floor of now.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Porter's Five Forces
To gain a strategic edge, understanding your industry's competitive dynamics is key. And Michael Porter's Five Forces model provides the perfect framework for analyzing those forces.
Porter's 5 Forces evaluate:
- Rivalry Among Existing Competitors
- Threat of New Entrants
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
This prompt guides you through a full Five Forces analysis for your industry. The result is a comprehensive report highlighting strengths, weaknesses, opportunities and threats - insights you can use to achieve or improve your competitive advantage.
Here's the full prompt:
Instructions:
To begin the analysis, please provide the following details about your industry. These inputs will be used to tailor the five forces analysis specifically to your industry context. If they do not apply simply enter N/A
Industry_Name: [Insert yours]
Key_Products_Services: [Insert yours]
Major_Competitors: [Insert yours]
Market_Characteristics: [Insert yours]
Supplier_Details: [Insert yours]
Detailed Analysis Steps:
Threat of New Entrants: We will assess how easy or difficult it is for new companies to start operations in my industry. Factors include barriers to entry like capital requirements, technology, government regulations, and economies of scale.
Bargaining Power of Suppliers: Based on the [Supplier_Details], we will determine the suppliers' ability to influence the industry. We'll consider the concentration of suppliers, the availability of substitute inputs, and the importance of inputs in the production process.
Bargaining Power of Buyers: This force examines the impact that customers have on the industry. We'll look into the size and concentration of buyers in my industry and the standardization of [Key_Products_Services], and the cost of switching for customers.
Threat of Substitute Products or Services: Here, we analyze the presence of products outside my industry that can replace [Key_Products_Services]. Factors include the cost of switching, performance of substitutes, and buyer's willingness to substitute.
Intensity of Rivalry among Existing Competitors: We will evaluate how competitive my industry is based on [Major_Competitors] and [Market_Characteristics]. Aspects such as the number of competitors, rate of industry growth, and product/service differentiation will be considered.
Conclusion:
From this analysis, we will derive insights into the competitive pressures within my industry and understand the overall attractiveness and potential profitability of the industry. This strategic analysis will aid in making informed business decisions.
_IMPORTANT_
Think step-by-step, breaking down each into very in depth, detailed explanations, but easy to read.
Use chain-of-thought reasoning to provide logical and well-structured responses.
🚀 These 27 A.I. “Growth Codes” Are A Shortcut to AI Advertising Domination
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
Access All 27 A.I. "Growth Codes" Now
Unraveling AI
Subscriber Submitted Question: "Do instructions for an AI chatbot need to be given in sequence, just as you would explain them to a human, to ensure they are understood?"
Our Answer: ChatGPT and other AI systems are pretty dang smart when it comes to understanding complex prompts. They don't need you to spoon-feed them one thing at a time – they can handle multiple questions or tasks thrown their way all at once.
How do they do it?
It's all thanks to something called the "attention mechanism." This nifty little feature allows the AI to look at the entire input and consider how all the different words and sections relate to each other. It's not just focusing on the words right next to a keyword, but it's taking in the whole context to generate a coherent and relevant response.
So, when you give ChatGPT a detailed, multi-part prompt, it can work its magic and provide you with accurate and helpful answers. Just remember, the clearer and more specific you are with your instructions, the better the results will be.
Tool to Try
WaxWing is an intelligent project management platform designed for growth marketers, product marketers, social media marketers, founders, D2C owners, SEO experts, and growth hackers. Waxwing aims to streamline marketing initiatives by providing AI-powered strategies, insights, and collaboration tools tailored to individual business needs.
AI Tool Highlights:
🧠 AI-Driven Marketing Strategies: Waxwing develops highly personalized and adaptive marketing strategies tailored to your unique business context, objectives, and role-based KPIs.
Its AI continuously learns and evolves, refining strategies based on ongoing input and results for maximum effectiveness.
📊 Business Intelligence: Generates detailed business profiles, tracks market trends, offers intelligent task recommendations through market insight integration.
🔤 MarketingGPT Content Creation: Empower your content creation with Waxwing's AI-driven capabilities. Access a curated library of over 200 prompts to generate high-quality marketing content.
Receive tailored recommendations for dynamic messaging aligned with your goals and KPIs, with seamless integration into your marketing workflows.
📋 Project Management: User-friendly interface for task assignment, timelines, team collaboration with marketing team focus.
📈 Market Insight Integration: Connects with SEMrush, SpyFu, Ahrefs for up-to-date competitor and market data.
🏅 Industry Specialization: Tailored for B2B SaaS startups and growth marketing teams, differentiating it from general project management tools.
One More Need to Know News Story
Altera’s Game-Playing AI Agents Get Backing from Eric Schmidt
Altera, a startup developing AI agents with social-emotional intelligence that can interact with players in games like Minecraft, announced it has raised $9 million in a seed round co-led by Eric Schmidt's First Spark Ventures.
The company's first product is an AI agent companion for Minecraft currently being tested with 750 players, with plans to launch this summer and eventually expand to other games and digital experiences. Unlike enterprise-focused AI, Altera is taking a solidly consumer-oriented approach, seeing gaming as an ideal environment to rapidly iterate on AI agents that enhance rather than replace human interaction.
With a long list of high-profile investors backing Altera, the company aims to leverage expertise in neuroscience and large language models to create fun, unique, emotionally engaging AI companions that can persist across platforms.
Mind Fodder
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Until next time!
The AI Marketers
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