Automate Your Agency With Zapier’s New AI Workspace
Top Insights
How AI Agencies Can Win Big With the New Zapier Central
Zapier's Director of AI, Andy Berman, has unveiled a game-changing tool that could transform the way you leverage AI. Zapier Central, a new AI workspace, empowers users to build, teach, and collaborate with AI bots. Basically, you can combine the conversational capabilities of GPTs with the ability to automate back-end tasks.
This means you can now interact with your data, build complex workflows, and accelerate your business across 6,000 apps – all in one place. For AI agency owners, Zapier Central presents a vast playground to innovate and offer specialized AI solutions to clients.
While the platform is currently in public preview and not yet monetized, Berman encourages agencies to dive in, implement it with customers, and provide feedback.
Full Details On Zapier Central
Why Google’s AI Mega-Pact with the World’s Biggest Ad Agency Is a Huge Win for Small Businesses
Google Cloud and WPP are shaking up the advertising world with AI. Their groundbreaking partnership integrates Google's Gemini AI into WPP's marketing systems. Believe it or not, this could be a game-changer for small businesses too.
Google Cloud CEO Thomas Kurian already hinted how the deal could become a force multiplier for startups and freelancers. AI marketer Mel Parrott shows you how in her latest article.
The practical applications you'll discover span the entire marketing mix. From creating targeted customer profiles and optimizing campaign interactions to generating personalized ad headlines and real-time messaging.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Sensational Slogans
A great slogan can be the heart and soul of your brand. It's a concise, memorable phrase that captures the essence of your company. A sensational slogan has the power to stick in people's minds, influence their perception of your brand, and even become a part of popular culture.
This week's featured prompt is designed to help you craft an unforgettable slogan. One that stands out in an any market. To inspire the AI's creativity, the prompt includes 50 examples of some of the most iconic and effective slogans in advertising history - from Nike's "Just Do It" to Coca-Cola's "Open happiness."
You can find the full prompt here.
Take a sneak peak below:
Company Overview:
Name: [Your Company Name]
Industry: [Your Industry]
Core Values: [List core values e.g., innovation, sustainability, customer-first, etc.]
Target Audience: [Describe the demographic and psychographic characteristics of your target audience]
Unique Selling Proposition (USP): [What makes your company/product unique?]
Tone: [Choose one or more: Friendly, Professional, Inspirational, Quirky, Serious, etc.]
Length: Ideally between 4 to 8 words.
Key Themes to Include: [List any important themes or concepts that should be reflected in the slogan]
Avoid: [Any phrases, words, or themes that should be avoided]
Examples of Sensational, Unforgettable Slogans:
1. Just do it. (Nike)
2. Think different. (Apple)
3. Choosy moms choose Jif. (Jif Peanut Butter)
🚀 These 27 A.I. “Growth Codes” Are A Shortcut to AI Advertising Domination
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
Access All 27 A.I. "Growth Codes" Now
Unraveling AI
Subscriber Submitted Question: "I'm hearing more and more talk of AI agents. How are they different than AI chatbots?"
Our Answer: AI agents and chatbots are both types of AI, but they have different jobs. AI agents are like smart helpers that can do specific tasks for you. They work independently, gathering information and making decisions based on their programming and the data they collect.
Chatbots, on the other hand, are all about talking with you. Their main goal is to have conversations in real time. They can give you information, answer your questions, and even offer support when you need it.
But unlike AI agents, chatbots don't usually take actions or make decisions for you.
Tool to Try
Scite is an innovative platform that enhances scientific article discovery and evaluation. In other words, it's a copywriters dream research tool. It does this through its Smart Citations power. Scite even provides citation context and classifies whether a citation supports or contrasts the cited claim.
AI Tool Highlights:
🔍 Smart Citations: scite's core feature extracts and analyzes citation statements, presenting the context and a classification of whether the citation supports or contrasts the cited claim.
📊 Extensive Database: With over 1.2 billion citation statements extracted from 187 million articles, book chapters, preprints, and datasets, scite offers a comprehensive resource for researchers.
🔍 Search Citation Statements: Users can search for information across metadata and indexed Citation Statements from full-text research articles, streamlining the research process.
📈 Custom Dashboards: Build and manage collections of articles, receive aggregate insights and notifications, and track research outcomes across your organization.
📝 Reference Check: Evaluate how references from your manuscript were used by you or your co-authors to ensure proper citation of high-quality sources.
📚 Journal Metrics: Explore pre-built journal dashboards to find publications, top authors, and compare yearly scite Index rankings within specific subject areas.
One More Need to Know News Story
Six-Month-Old Cognition Labs Gets $2 Billion Valuation
San Francisco-based AI startup Cognition Labs has raised $175 million in a funding round led by Founders Fund, according to a report by The Information.
The six-month-old company, which recently launched an AI-powered coding assistant called Devin, is now valued at $2 billion. The rapid increase in valuation is in line with the growing interest in AI-powered tools that can assist or even automate software development tasks.
Devin, Cognition’s AI software engineer, was shown to handle entire development projects independently, potentially reducing the need for human developers on certain tasks. The tool’s launch in March went viral on social media, but some users on social media questioned the company’s claims about Devin’s capabilities.
Mind Fodder
"We're at an interesting time in AI apps where viral consumer growth leads to enterprise adoption.
The most popular consumer products (largely creative tools / productivity, think ElevenLabs, Midjourney, HeyGen) get adopted by individuals in companies and pulled upmarket.
As a result, you can build a sizable enterprise business with no sales team or outbound marketing - and either entirely self-serve or via "light touch" business plans.
IMO, this is one of the reasons we're seeing AI companies with faster revenue growth than ever before - there's massive consumer adoption and large enterprise contracts layer on + provide a sticky revenue base. This is also why I think it's nearly impossible to clearly delineate between B2C and B2B anymore.
(except in some cases like social apps, infra, etc)
For many AI apps, the honest answer of "what are you?" is either "both" or "we're not sure yet."
- Justine Moore, A16Z (original tweet)
GOT 15 SECONDS?
Thanks for reading.
Until next time!
The AI Marketers
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