'AI Narrative Ads' Slash Beer Giant’s Costs By 75%
Top Insights
SaaS is Dead: HubSpot's Billionaire Founder Predicts AI Agents Will Replace Software
Dharmesh Shah, HubSpot's $37 billion founder, drops a bombshell prediction: traditional software (SaaS) is dying as AI ushers in a new era of "Results as a Service" (RaaS). This shift mirrors how Shopify democratized e-commerce – but for software creation. While today's 200 million developers control software production, AI tools will soon enable 2 billion people to build software without coding skills.
The impact is already visible, with AI handling 25% of code at Google and causing a 20% drop in coding job postings. Shah envisions a future where instead of buying software and hiring staff, companies simply pay AI agents per completed task – like 1 cent per customer support ticket. "People don't want drills," Shah explains, "they want holes."
Beer Giant Saves 75% Using AI Ads - And Gets Better Results
In a must read X thread, AI product photography expert Salmaa boukarr revealed how Sierra Nevada Brewing Co. transformed their advertising with AI. The beer maker switched from time-consuming TV commercials to AI-powered "Narrative" ads by Kargo - combining simple brand photos with AI voiceovers.
The results were stunning: 29% more reach and 75% cost savings compared to traditional ads. Millennials especially loved it, with engagement jumping 46%. The switch simplified their process too. No more 5-day TV commercial shoots, just AI-enhanced storytelling.
Prompt of the Week
This Week's Feature: Ad Alchemy
Imagine you could take the persuasive power of a luxury watch ad and infuse it into your fitness coaching business. Or harness the allure of a beauty campaign for your software company. That's the magic of "Ad Alchemy."
This prompt leverages a pioneering approach that combines behavioral psychology, neurolinguistic programming, and marketing analytics. It breaks down what makes an ad irresistible in one industry - then shows you how to adapt those persuasive elements for your ads.
Through a meticulous 4-phase process of deconstruction, validation, transformation, and quality control, "Ad Alchemy" ensures the adapted concepts maintain the original emotional impact while aligning with your brand.
Access the Full Prompt Here
Take a sneak peek below:
I’m going to share an advertisement or marketing copy from a completely different industry than my own.
For example, I might show you a luxury watch ad when I run a fitness coaching business, or a beauty product campaign when I have a software company. Your job is to analyze what makes this ad powerful in its original context, then show me how to adapt those same persuasive elements for my business.
ANALYTICAL FRAMEWORK:
Phase 1: Deconstruction Analysis Break down my submitted ad using these specialized lenses:
– Primary and secondary behavioral triggers (using Fogg’s B=MAT model)
– Emotional valence patterns
– Decision-making shortcuts activated
– Cognitive biases leveraged
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
Access All 27 Prompts Here
Tool to Try
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One More Need to Know News Story
The New Surf Browser Shows Why Everyone’s Trying to Connect AI to the Web
A new browser called Surf is transforming how we interact with the internet through AI. Created by startup Deta, Surf features a built-in chatbot that can instantly find specific moments in YouTube videos, clean up messy PDF text, and organize your online life.
The browser's standout feature is "contexts" - AI-powered folders that automatically sort your links, notes, and files. Unlike traditional AI chatbots, Surf can see and work with everything in your browser, from private docs to emails. During a demo, Surf impressed by pinpointing exact video timestamps to answer specific questions.
While still in early stages (version 0.1), Deta plans to charge for AI features while keeping basic browsing free. The company sees controlling the browser as key to shaping the future web experience..
Mind Fodder
Shakespeare or ChatGPT? Study Finds People Prefer AI Over Real Classic Poetry
A new University of Pittsburgh study tested 1,634 people, showing them poems by famous writers and ChatGPT – without telling them which was which. Not only did readers fail to spot the AI poems, but they consistently rated ChatGPT's work higher than human poetry. The twist? When readers knew a poem came from AI, they rated it lower across 13 different qualities. But when they didn't know the source, AI poems won out for being clearer and easier to understand.
Full Story
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