3 Ways AI-Generated Voices Are Changing Marketing
Top Insights
3 Ways AI-Generated Voices Are & Will Transform Marketing
First, brands can now create personalized ads for different neighborhoods and demographics instantly. For example, a grocery chain could run unique voice ads for each store location without hiring multiple actors.
Second, companies save big on production costs. They can create professional voiceovers for social media, radio, and podcasts without booking recording studios or managing talent schedules. Finally, brands can maintain a consistent voice across all channels - from TV commercials to smart speakers.
Early adopters are reporting faster campaign launches, deeper audience connections, and the ability to test different voice styles quickly. Some brands are even creating unique "sonic identities" as memorable as their logos.
This AI Banking Assistant Boosted Customer Satisfaction by 150%
NatWest Bank is transforming banking with AI, but doing it smartly. Their new AI assistant Cora+ represents a careful blend of innovation and safety, delivering natural conversations about everything from loans to banking services.
Customer satisfaction jumped 150% for certain queries, while maintaining a remarkable 98.5% accuracy rate. The secret? NatWest uses two AI models - one to generate responses and another to verify them. This dual-check system helps keep customer interactions both helpful and secure.
Their approach started with testing 100 use cases in a controlled environment. Customers could choose between the basic chatbot (Cora) or upgrade to the AI-powered Cora+. When asking about loans, for example, Cora would direct customers to web pages, while Cora+ could engage in detailed follow-up discussions. This careful rollout shows how major financial institutions can innovate while protecting customer data.
Prompt of the Week
This Week's Feature: Voice Mining
Imagine having the power to speak your audience's language effortlessly. To know the exact phrases that captivate their attention, spark their desires, and inspire them to take action. That's the essence of Voice Mining.
This prompt transforms your chatbot into a linguistic anthropologist. It's goal? To uncover the authentic expressions and psychological drivers of your target market. And weaving these language patterns into your copy builds will build a much more genuine connection with them
Here's the full prompt:
Ground rules:
- Avoid corporate/marketing speak completely
- Each phrase must be something you could quote directly from a real person
- No generic terms that could apply to multiple audiences
- Each expression should be specific enough that it would feel out of place if used with a different audience
Provide 30 unique expressions they use, with zero overlap in meaning or context. For each:
1. The exact quote with surrounding context
2. When/where this expression typically appears
3. The psychological driver behind using this specific phrasing
4. Uniqueness score (1-10) explaining why this phrase is distinctive to this audience
5. High-converting alternatives they also use
Before starting, confirm you understand these parameters by stating: "I will focus exclusively on distinctive language patterns unique to my target audience, avoiding any generic business or marketing terminology."
Begin analysis with their most emotionally charged expressions first.
Tool to Try
Keyplay is an AI-powered account selection and scoring platform designed for modern B2B organizations. It allows sales and marketing teams to easily find, prioritize, and track their ideal customer profile (ICP). With Keyplay, you can streamline your account-based strategies and focus on the accounts that matter most.
AI Tool Highlights:
🎯 AI-Powered Lookalike Scoring: Replicate your best accounts effortlessly using Keyplay's AI lookalike modeling. Feed in a few ideal customers and let the platform find similar high-value accounts.
🔧 Flexible Custom Scoring: Take control of your ICP definition with Keyplay's codeless custom scoring. Mix and match signals to create your perfect account fit formula.
🔍 Automated Account Research: Say goodbye to manual research. Keyplay automatically enriches accounts with critical signals tailored to your market and ICP.
🌐 Comprehensive Market Mapping: Uncover your true serviceable market with Keyplay's AI-driven account discovery and recommendations, complete with built-in qualification workflows.
📊 Unique Ingredient Signals: Leverage hundreds of unique signals like hiring patterns, back-end tech, industry categories, and relevance clues to paint a full picture of each account.
🪄 Bespoke Signal Crafting: Can't find the perfect signal? No problem. Keyplay will work with you to compose custom signals specific to your needs within just 7-10 days.
One More Need-to-Know News Story
OpenAI Releases New Model: o3-mini
OpenAI just launched o3-mini, their latest AI model that packs premium features into a budget-friendly package. The new model excels at STEM tasks, matching its larger cousin OpenAI o1's performance in math, coding, and science - but with faster response times.
Early tests show impressive results. Expert testers preferred o3-mini's answers 56% of the time compared to the previous mini version, with 39% fewer major errors on complex questions. The model now includes developer-friendly features like function calling and structured outputs.
For users, the upgrade brings major perks. ChatGPT Plus and Team members get triple the daily messages (150 up from 50), while free users can access a reasoning model for the first time. Developers can even adjust the model's "thinking effort" between speed and accuracy based on their needs.
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
>> Access All 27 Prompts Here<<
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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