How People Really Use AI (It's Not What You Think)
Top Insights
How People Really Use AI: Anthropic's Claude Investigation
Anthropic's research team created a fascinating tool called Clio to understand how people use their AI chatbot Claude in the real world. The tool analyzes conversations between users and Claude without humans ever reading the private chats.
What did they discover?
- AI as Emotional and Relationship Confidants: People are using Claude as a trusted confidant...seeking relationship guidance, emotional support, and advice for personal challenges.
- AI in Parenting and Education: Users have asked Claude for parenting advice, including ideas like creating algebra games in Spanish...which have been successfully used by parents with their children.
- Multilingual Usage Patterns: Spanish and Arabic speakers frequently request professional writing assistance and translation services...showing different usage priorities compared to English speakers, who focus more on programming tasks.
- Advanced Research Support: Claude is used for brainstorming in fields such as quantum mechanics, biology, and material science...with clusters showing high activity in these areas.
- AI During Crisis Moments: Users in moments of personal crisis frequently engage with Claude for support...as seen in specific conversation clusters identified by the team.
Watch/Listen to the Full Podcast
Google's Gemini 2.0 Launches - AI That Can See, Hear, and Act For You
Google just dropped a massive AI update. Their new Gemini 2.0 model doesn't just understand text – it can create images, speak in different languages, and even take over your computer for you.
This is their first "agentic" AI. Meaning it can plan ahead and complete tasks with your permission. The model works twice as fast as older versions of Gemini and connects directly to Google Search, code tools, and other apps.
Google's testing the new model's power through other exciting projects - Astra (for phone tasks), Mariner (for website navigation), and Jules (for coding help). In Google's Gemini 2.0 release post, you can watch fascinating demos of each.
Prompt of the Week
This Week's Feature: Semantic Similarity Sniper
Keywords are just the tip of the SEO iceberg. Beneath the surface lies a vast network of semantically related terms. Ones search engines use to understand your content. This week's featured prompt acts as your semantic targeting system - helping you identify and integrate these related terms with surgical precision.
Like a skilled marksman, it analyzes your contents core message. Then, builds out a comprehensive semantic web of synonyms, related concepts, and LSI keywords. The result? Content that resonates with both search engines and human readers.
And without resorting to clumsy keyword stuffing.
Access the Full Prompt Here
Take a sneak peek below:
_YOUR TASK_
Your task is to enhance a given piece of content by identifying and integrating a broad spectrum of semantically related terms. Your goal is to improve search engine visibility (SEO), audience resonance, and message clarity—without resorting to simple keyword stuffing. Instead, you will delve deep into the underlying meaning and context of the message, generating a diverse set of synonyms, related terms, and latent semantic indexing (LSI) keywords. You will then create multiple alternative versions of the copy and provide a rationale for every change you make.(showing your changes In bold)
_KEY INSTRUCTIONS_
1. Analyze the Core Message:
Begin by reviewing the user-provided marketing copy in full. Identify the central theme, the offer’s unique value proposition, and the emotional tone intended for the target audience. Understand what the copy is trying to achieve—e.g., persuade a certain demographic, promote a special feature, highlight a unique benefit.
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
Access All 27 Prompts Here
Tool to Try
Crayo.ai is an AI-powered platform that enables content creators to generate viral-ready clips in seconds. It's an all-in-one tool that simplifies the creation of engaging short-form content, including AI voiceovers, subtitles, optimized gameplay, and more. Crayo.ai empowers creators to scale their content production and grow their channels without the need for advanced video editing skills.
AI Tool Highlights:
📹 Splitscreen Videos: Create captivating split-screen shorts. Combine gameplay footage with text, images, or videos. Deliver a more immersive and engaging viewing experience for your audience.
💬 Fake Text Videos: Generate attention-grabbing fictional text conversation shorts. Simulate real-life messaging interactions. Tell compelling stories and connect with your viewers on a more personal level.
📚 Reddit Story Videos: Transform popular and thought-provoking Reddit stories into visually appealing video content. Share fascinating tales and capture your audience's interest with ease.
🎤 AI Voiceovers: Elevate your clips with professional-sounding voiceovers. Generated by advanced AI technology. Save time and effort while maintaining high-quality audio narration.
🌟 Viral-Tested Assets: Enhance your content with an extensive library. Includes B-roll footage, overlays, fonts, and other visual elements. Proven to be effective in creating viral-worthy videos.
⚡ 3-Step Process: Streamline your content creation process. Simple three-step workflow - write your script, customize the style, and export your video.
Try Crayo Now
One More Need to Know News Story
The New Surf Browser Shows Why Everyone’s Trying to Connect AI to the Web
Midjourney, just unveiled something huge. Their new tool 'Patchwork' lets multiple people build entire worlds together using AI. Think of it as a massive digital whiteboard where you can create characters, places, and whole storylines with AI-generated images.
Max Kreminski, who leads Midjourney's Storytelling Lab, showed how it works. Users can make characters, link them together, and build complex stories. Up to 100 people can work on the same world at once. The tool uses three different AI language models to power the creative magic.
But that's not all. Midjourney's founder David Holz revealed more treats coming soon: video creation tools, better image generation with V7, and multiple ways to personalize your AI art.
Mind Fodder
Got 15 Seconds?
Thanks for reading.
Until next time!
The AI Marketers
