Newsletter Issue #1
Top Insights
Stefan Georgi On AI and Fearing the End of the World: You can choose to become a helpless victim who cedes their autonomy and agency to a higher authority…whether that be a God, government, or corperation.
Or you choose to retain and double-down on the very characteristics that make you uniquely human. Optimism. Hope. Innovation. Problem Solving. Free Will.
I'm writing in favor of the second choice, which is to retain your freedom. And I want you to recognize that if you don’t make that choice…if you instead choose to give-up your sense of autonomy and agency…
It won’t be AI that’s ruined your life, it will be you.
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The Inside Story of ChatGPT’s Astonishing Potential: In this eye-opening TED Talk, OpenAI cofounder Greg Brockman demos some mind-blowing, unreleased plug-ins for the chatbot that have since sent shockwaves across the world.
Then, head of TED Chris Anderson joins Brockman to dig into the timeline of ChatGPT's development and get Brockman's take on the risks releasing such a powerful tool into the world.
Prompt Of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making process.
This week we're sharing a prompt to help you discover new ways of framing your prospects problems.
The prompt:
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Most people believe that a slow metabolism is the reason they struggle to lose weight. Which is often true. But, what are other more creative ways to describe the problem of a slow metabolism? For example, one highly successful diet product right now describes the problem as "low inner body temperature." They position this "low inner body temperature" as the root cause of weight struggles.
Write me 20 other simple ways to describe this problem. For each new way, include a brief 2-3 sentence description actually explaining the problem.
Write me 20 other simple ways to describe this problem. For each new way, include a brief 2-3 sentence description actually explaining the problem.
What was one of the outputs ChatGPT came up with?
"Thermal Resistance": Your body is not generating enough heat to effectively burn calories, leading to weight gain and a lack of energy.
We used this prompt for market research in the weight loss niche, but it can be utalized in any niche.
Simply follow this structure:
1. Most people believe that <existing belief> is the reason they struggle to <pain point>.
2. But, what are other more creative ways to describe the problem of <main problem>.
3. For example, <insert commonly used or popular solution your prospect will know about>.
4. Write me 20 other simple ways to describe this problem. For each new way, include a brief 2-3 sentence description actually explaining the problem.
Unraveling AI
Subscriber Submitted Question: "By using Chat GPT, one is able to save a good amount of time and one might be able to produce phenomenal results.But then wouldn't business owners mind that...? I mean they'll be paying freelancers for their hours...And if freelancers complete the work in less time meanwhile charging double the rate for the task, wouldn't the hiring managers or business owners have an objection...?"
Our Answer: Good clients don't care how long it takes you to do something, they care about results. If you bring them results, they're happy. And they'd still rather pay someone else to do this stuff than do it themselves as they've got a million other things to deal with.
Submit your own question to our team of expert marketers and copywriters by joining the AI Marketers facebook group.
Tools to Try
Forefront Chat - This new tool offers free access to GPT-4 for everyone, plus a bevy of exclusive features like image generation, custom personas, and shareable chats. Choose from diverse personas that can help you with different tasks. The tool even includes a "Plus" button in the input box, which allows you to switch between GPT-4 and GPT-3.5, giving them flexibility and options in their interactions with the AI-powered virtual assistant.
AIPRM Chrome Extension - Hailed as the "ultimate prompt toolkit", this chrome extension puts thousands of the world's most powerful pre-written prompts at your finger tips. Whether it's copywriting, SEO, sales, or customer support, select from a wide range of professionally tested prompts you can instantly inject straight into ChatGPT.
In the News
“The Godfather of A.I.” Leaves Google and Warns of Danger Ahead - For half a century, Geoffrey Hinton nurtured the technology at the heart of chatbots like ChatGPT. Now he's scared it could tear apart the fabric of society.
“The idea that this stuff could actually get smarter than people — a few people believed that,” said Hinton to the NYT. “But most people thought it was way off. And I thought it was way off. I thought it was 30 to 50 years or even longer away. Obviously, I no longer think that.”
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If You Can't Beat Them, Join Them - A survey of 300 global corporate executives via KMPG revealed: 75% of execs think AI will have a high or extremely high impact on their org, 77% believe generative AI will be the most significant tech in the next 5 years...
And 60% said their company is 1-2 years from implementing its first generative AI solution. Simply put, if you want to stay competitive in your business or career, you must embrace AI.
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Mind Fodder
1988: Math Teachers protest against calculator use.
2023: Teachers protest against ChatGPT use.
When you signed up for this newsletter, we promised to deliver cutting edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Reply to this email and let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. if you're not already a member of our AI Marketers Facebook group, you can join our rapidly growing community here.(it's free!)
