Andrew V McDermot

Discover how Sierra Nevada Brewing Co. achieved 29% more reach and 75% cost savings using AI-powered narrative ads VS traditional TV advertising.

AI breaks makes major Black Friday impact...Chatbots just beat humans in a shocking domain...AI is boosting revenue for 100% of car dealerships.

We're obsessed with comparing ourselves to others..."The Anxiety Cost of Unmade Decisions"...and why gift cards mean more than cash.

Remember the last time someone told you how amazing their product was? Now, remember the last time someone showed you? Big difference, right? Our brains are wired to trust what we see over what we're told.

HBO will turn TV shows into AI-curated shopping sprees...TruStone's AI assistant cuts call volume by 20%... QuickBooks' new AI helper slashes small business paperwork.

Just ship it...borrowing audiences when you can't afford ads...and do 'we buy ugly houses' signs actually work?

Perplexity launches AI-powered shopping...AI helped one trucking company slash their delivery time...and AI spending is exploding even higher.

The Frustration Bridge...the final push...how movie product placements work (and if they're worth it.)

Meet Zach Yadegari, the teenage CEO making waves in health tech. His app, Cal AI, hit $12 million in revenue and 1 million downloads in just six months.

In this week's Need to Know News edition: ChatGPT smashes records with 3.7 billion monthly users...Adobe launches AI photo editing that pays original artists...Coinbase shows how AI transformed crypto support for millions of customers.