Monday Memo
Beyond Pain VS Pleasure...living in an AI parallel world...and is the dark mode obsession killing your conversions?
Need to Know News - December 27th, 2025
Meta’s Mango/Avocado could embed AI creation in IG/FB; AI shopping lifted holiday ecom; only 6% are data-ready - metric flags 2026 winners.
Notion CEO: "AI Is Steel for the Org Chart"
Notion's CEO compares AI to steel and steam...a miracle material most companies are wasting. Here's what's blocking the real org chart revolution.
Monday Memo
The market doesn't care about your plan...creativity is still a skill in a post-AI world...why Crumbl Cookie's chaos model owns the dopamine economy.
$5K Product Shoot Killer: 9 Ads From One Prompt
9 pro product ads from one prompt: Campaign Grid Architect turns one product image into a consistent 3x3 creative grid in minutes.
Need to Know News - December 20th, 2025
ChatGPT bundles Spotify/DoorDash/Zillow. YouTube adds 24/7 AI creator replies. $40M AI agents aim to replace media buyers.
Monday Memo
Rejection Is aimed at a ghost...anything you can verify you can automate...reviving the water cooler effect post work from home.
These AI Christmas Ads Are CRUSHING Holiday Sales
Zappi ranks top UK/US holiday ads—Coca-Cola’s AI remake, Sainsbury’s, Asda—showing story + emotion matter more than AI backlash.
Need to Know News - December 11th, 2025
OpenAI’s new model beats pros at 70.9% of real tasks across 44 jobs. AI lifts ad forecasts nearly 50%. Pinterest buys CTV to link 600M users to TV ads.
Monday Memo
The customer is NOT always right...thinking of LLMs as simulators...and innovative dual-purpose concepts.