Bombshell Report: AI Could Devastate Search Engines (Upend SEO)
Top Insights
Will AI Destroy Search Engines? (Bombshell Report)
Gartner just dropped a bombshell - they predict AI chatbots will cause search engine usage to plummet by a shocking amount in just 2 years.
This potential upheaval could upend digital marketing, especially SEO. Cramming keywords for Google rankings will NOT cut it anymore. But skeptics argue chatbots rely too much on search engines to make them obsolete. There are also major ethical pitfalls like accuracy and bias to overcome.
Get both sides of this heated debate in AI marketer Mel Parrott's latest post. Learn how to navigate the risks and opportunities as the AI revolution charges ahead.
Full Post
$85 Billion VC Firm Hosts "AI Ascent" Event - Here's How to Watch the Replays
$85 billion venture capital firm Sequoia recently hosted their "AI Ascent" event. They brought together 100 leading founders and researchers in AI to discuss what partner Pat Grady calls, "the single greatest value creation opportunity mankind has ever known." Sequoia has quietly released speeches from this elite gathering on their YouTube channel.
Hear directly from luminaries from Mistral AI, Anthropic, Zapier and others on game-changing topics like:
- How to completely automate high-cost services (customer support, lead gen, etc.)
- Delegating to autonomous AI "co-workers" that require zero management.
- Slashing overhead by running your entire operation as a "one-person company."
- Tactics to ensure your AI is ethical, unbiased, and trusted by customers.
- Upgrading to hyper-intelligent AI that can strategize and reason like a human.
And so much more.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Deep Thought Delay
Even advanced AI can benefit from taking a beat before responding. This prompt instructs the chatbot to first reason through the problem out loud, before delivering its final answer.
This gives the AI more time to consider the question and formulate a response.
Rather than firing off the first coherent answer, it actually thinks through the problem step-by-step. The final output has been refined by the chatbot's own reasoning. And the end result is a surprisingly better result.
Utilize this prompt by placing it at the end of any other prompt.
Here's the full Deep Thought Delay prompt:
*Credit to the creator, Anita Kirkovska
Unraveling AI
Subscriber Submitted Question: "As an email marketer, how can I harness the power of AI's pattern recognition to deliver more personalized emails and content?"
Our Answer: We'll release a more detailed process at some point, but here are a few steps to get you started...
Step 1) Merge all available historical email data. Include opens, clicks, conversions, bounces, etc. And across different segments, content topics, subject lines, and any other relevant data points.
Step 2) Feed this full dataset into a chatbot for analysis. Then ask it to uncover strong patterns and correlations. These should reveal what resonates best with different subscribers.
Step 3) Based on these patterns, build out hyper-targeted "microsegments." These should map out each individual subscriber into defined groups.
Step 4) Test new "microsegments" with personalized emails.
Step 5) Continuously feed new email performance data back into the AI models to refine and optimize the microsegmentation for further optimization.
Tool to Try
SheetSavvy AI seamlessly integrates AI capabilities into spreadsheet workflows and transforms the way you work with Microsoft Excel and Google Sheets. By harnessing the power of AI, SheetSavvy AI empowers you to streamline tedious tasks, enhance data processing, and unlock new levels of productivity.
AI Tool Highlights:
🧠 Intelligent Formula Generation: With just a plain text prompt, SheetSavvy AI can intelligently convert it into complex spreadsheet formulas, This eliminates the need for extensive formula knowledge or manual coding.
🔍 Simplified Formula Explanations: Gain a deep understanding of even the most intricate formulas with clear and concise explanations provided by SheetSavvy AI.
Now complex calculations are accessible for users of all skill levels.
⚡ Automated Script Creation: Generate scripts to automate repetitive spreadsheet tasks. Automated script creation builds swift workflows and saves valuable time.
📥 Real-Time Data Import: Import live data from various sources, including popular tools and platforms, directly into your spreadsheets. That's without the need for coding or manual data entry, ensuring access to the most up-to-date information.
🔑 No Coding Required: Leverage the power of AI without any coding expertise, making it accessible to users of all technical backgrounds.
💎 AI-Powered Data Cleaning: Utilize SheetSavvy AI's intelligent data cleaning capabilities to automatically categorize, extract, and organize data with precision.
One More Need to Know News Story
Google Considers Charging Customers For AI-Powered Search
Google is considering putting some new AI powered features behind a paywall in a major shift that would see the tech giant charge people who use search engine for the first time in its 25-year history, according to the Financial Times.
The Silicon Valley giant's plans could see it launch a new set of AI-driven search features that would only be available to those who pay a subscription - while continuing to let people use its core search engine in its traditional form for free, the report said.
In a statement sent to the Financial Times, Google said it is continuing "to build new premium capabilities and services to enhance our subscription offerings across Google" but added that it is "not working on or considering" launching an advertising-free search engine.
AI Alchemy Hour
Welcome to the AI Alchemy Hour. Every week master AI marketer Luke Mills and automation expert Nuno Tavares host a free weekly AI training call where they collaborate in real-time with attendees to solve marketing problems and experiment with new AI tools and ideas.
You can find the replay for this week's episode here.
Mind Fodder
GOT 15 SECONDS?
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Until next time!
The AI Marketers
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