Brands Beware: Your Ads Are Funding the AI Junk News Apocalypse
Top Insights
Junk Websites Filled With AI-Generated Content Are Pulling in Money From Programmatic Ads
The internet as we know it is being flooded by a tidal wave of junk. Strange new websites are popping up overnight, packed with articles written not by humans, but by AI. These sites look real on the surface but it doesn't take long to realize there's little substance underneath. And advertisers are wasting millions having their ads shown on them.
In a new report from Newsguard, these AI content farms can churn out over 1,200 bot-written articles a day on any topic imaginable, with fake author bios and AI-generated images.
The sites fly under the radar looking convincingly real, but are actually hollow clickbait traps designed to siphon ad money through automated placements. It's a massive and growing problem. In fact, NewsGuard is discovering about 25 new AI-generated sites each week. Companies as big as GNC, Subaru, and Citigroup are falling victim to them.
Even Google, which made $168 billion in ad revenue last year, has served the majority of ads funding these sites despite policies against it.
So how did online advertising become the fuel powering this unsettling AI invasion? Who's masterminding these automated content farms? And is there any way to pull the plug before your own brand blows through piles of valuable ad dollars?
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6 Thought-Provoking Insights On AI from Stefan Georgi
In a new post in the AI Marketers group, Stefan Georgi shared his latest thoughts on the space, including the 15 minute AI-written sales letter that blew his mind... Why your intellectual property is now more important than ever...and how you can leverage it...
Why the slow start of the Metaverse doesn't mean it won't explode onto the mainstream soon – and what you need to prepare for when it does...
How to embrace the mindset of constant experimentation with AI and watch the magic unfold...the reason AI detectors are a prime benchmark of whether you’re using AI correctly or not...and more can't miss, thought provoking- insights.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's we have FIVE creativity supercharging prompts from AI-leveraged solopreneur, Moritz Kremb.
Prompt 1) Reverse Brainstorming
Prompt 2) Six Thinking Hats
Prompt 3) SCAMPER
Prompt 4) First Principle Thinking
Prompt 5) Second Order Thinking
You can find Moritz's original X thread here where he shared the prompts with video examples of how to use them. Each are remarkably powerful for how simple they are.
Using the Reverse Brainstorming framework, brainstorm the following topic: <insert your topic>.
Six Thinking Hats:
Using the Six Thinking Hats framework, brainstorm the following topic: <insert your topic>.
SCAMPER:
Using the SCAMPER framework, brainstorm the following topic: <insert your topic>.
First Principle Thinking:
Using First Principle thinking , brainstorm the following topic: <insert your topic>.
Second Order Thinking:
Using Second Order Thinking, brainstorm the following topic: <insert your topic>.
Unraveling AI
Subscriber Submitted Question: "I’m pretty overwhelmed by the amount of AI tools available with the avalanche of new ones coming out every week. Is it that important to try them all to make sure you’re always at the cutting edge?"
Our Answer: First, it's impossible to try them all - there are simply too many.You want to stay at the cutting edge of what will make you most successful. By focusing on a select group of tools like chatbots or AI art generators that align with your specific goals... you can get the 10X type of leverage promised with AI. Instead, if you have shiny object syndrome and jump to a new tool every day...you'll never actually get the long-term benefits.
Keep an eye on other tools...stay in the loop...but don't let them distract you from the ones that are going to give you your biggest ROI.
Tool to Try
TikTok Creative Assistant - Meet your new AI-powered virtual assistant. TikTok Creative Assistant is designed to support your video creation journey, helping you to brainstorm ideas, understand best practices, uncover trends, and find inspiration. TikTok Creative Assistant is designed to spark creativity and be a launchpad for curiosity. It works alongside you, integrated in TikTok Creative Center, the platform where TikTok creative ideas are born.
- If you're new to TikTok, Creative Assistant can guide you through TikTok creative best practices and advise you on how to get started.
- If you're conducting research on the creative landscape on TikTok, Creative Assistant can showcase and analyse inspirational and top ads based on data sources on Creative Center.
- When you're facing writer's block, Creative Assistant can brainstorm TikTok ideas with you, write and help refine your TikTok scripts.
With Creative Assistant, you're now empowered to continuously create a meaningful and valuable presence on TikTok through never-ending ideation and brainstorm sessions with the help of AI. Take a look at what some of the new features look like:
Exploring ads and spying on your competitors sales funnel:
Discovering the hottest hashtags, songs, creatores, and videos.
Example Prompts to Ask TikTok's AI Assistant
A. Learn how to create for TikTok
I am new to creating videos on TikTok. What are some best practices I need to know before starting?
B. Gather inspiration with a research companion
Show me top-performing ads on Creative Center in the [industry] industry.
C. Brainstorm TikTok ideas
Come up with TikTok ideas for my brand named [name], promoting [topic] in the [industry], selling to [target demo].
D. Write and refine your TikTok scripts.
Write a TikTok ad script for my [industry] brand named [name], targeting [market] and [target audience]. Highlight these benefits in the script – [benefits].
In the News
AI Companies Are In Desperate Need of Creative Writers
Calling all aspiring novelists and poets: Your writing skills are needed to feed the machines. Firms that create training data for AI models are now seeking to hire creative writers, as Rest of World first reported. It’s an opportunity that could one day spell the end of writers’ marketable skills. But in an age where reams of books are being fed to AI without permission, it’s at least a more honest way to get one’s hands on literary expertise.
The job listings have all the trappings of a gig economy side-hustle. Companies are offering hourly pay to candidates with graduate degrees or professional experience who can also work remotely.
Scale AI, a San Francisco–based AI training startup, posted the job “AI training for creative writers” in May for those fluent in English, Japanese, and Hindi. Offering an hourly wage of $25 to $50 based on educational attainment and experience, it specifically seeks candidates with master’s degrees and PhDs. Australian firm Appen also posted a job for “creative writing expert” and cast a net for writers with advanced degrees.
JPMorgan CEO Jamie Dimon Says Our Children Will Probably Only Work 3.5 days a Week Thanks to AI
Forget about the five-day workweek or even the four-day workweek. JPMorgan CEO Jamie Dimon thinks that the next generation of workers will only need to go into the office 3.5 days a week, thanks to AI.
Dimon recently spoke about how he sees AI affecting the workplace in an interview with Bloomberg. He said that AI is helping eliminate some of the more tedious tasks of the workday, and yes, some jobs will likely be entirely replaced by the technology.
"Your children will live to 100 and not have cancer because of technology and they'll probably be working three and a half days a week," Dimon told Bloomberg.
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Mind Fodder
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Please let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
