AI Is Coming For Facebook Media Buyers
Top Insights
Will AI Replace All Copywriters?
When using the correct prompts and inputs, AI written copy is already indistinguishable from human written copy. This stark reality has many copywriters wondering how much longer they'll have a job.
The answer to this question isn't black and white. It depends on a variety of factors like what kind of copy you write (Short VS. Long) or whether or not you're willing to adapt to the new AI powered world.
Doomerism, Denialism, and Optimism
According to AI researcher David Shapiro, these are the three main outlooks people have on AI. You either believe AI will lead to the inevitable extinction of humanity, downplay its potential impact, or it will usher in a golden age of prosperity.
No matter where you fall on the spectrum, it's crucial we take each of these viewpoints into serious consideration. Because the truth is, no one knows exactly what the consequences of AI will be in 10 years, 5, years, or even the next 6 months.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making process.
This week we're sharing a series of prompts that when used consecutively will produce a new lead for a sales letter in under 10 minutes.
The prompt:
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Prompt #1: Write an Emotional 1,000 Word Journal Entry from the perspective of a MAN/WOMAN who is LIST THEIR PRIMARY PAIN POINT. HE/SHE feels DOMINANT NEGATIVE EMOTION(S). Be creative!
Example:Write an Emotional 1,000 Word Journal Entry from the perspective of a man who is struggling to get clients for his Online Coaching Business. He feels frustrated and hopeless. Be creative!
Prompt#2: Rewrite the above but replace "I" with "YOU".
Prompt #3: Use the above to write the first 600 words of a 5,000 word Video Sales Letter Script targeting PROSPECT who DESCRIBE PAIN POINT. Promise that if they keep watching they’ll see why the REAL reason they haven’t been able to REPHRASE PAIN POINT is something called “NICKNAME.” DO NOT explain what NICKNAME is, simply tease them and say you’ll explain it later in the video.
Example:Use the above to write the first 600 words of a 5,000 word Video Sales Letter Script targeting men who are struggling to get coaching clients. Promise that if they keep watching they’ll see why the REAL reason they haven't been able to scale their online coaching business is something called “The Generalist’s Dilemma.” DO NOT explain what The Generalist’s Dilemma is, simply tease them and say you'll explain it later in the video.
Example:Write an Emotional 1,000 Word Journal Entry from the perspective of a man who is struggling to get clients for his Online Coaching Business. He feels frustrated and hopeless. Be creative!
Prompt#2: Rewrite the above but replace "I" with "YOU".
Prompt #3: Use the above to write the first 600 words of a 5,000 word Video Sales Letter Script targeting PROSPECT who DESCRIBE PAIN POINT. Promise that if they keep watching they’ll see why the REAL reason they haven’t been able to REPHRASE PAIN POINT is something called “NICKNAME.” DO NOT explain what NICKNAME is, simply tease them and say you’ll explain it later in the video.
Example:Use the above to write the first 600 words of a 5,000 word Video Sales Letter Script targeting men who are struggling to get coaching clients. Promise that if they keep watching they’ll see why the REAL reason they haven't been able to scale their online coaching business is something called “The Generalist’s Dilemma.” DO NOT explain what The Generalist’s Dilemma is, simply tease them and say you'll explain it later in the video.
You can watch a full video walkthrough of how to use this prompt here.
Unraveling AI
Subscriber Submitted Question: "In the past, Stefan's career advice was to become a freelance copywriter or media buyer, gain experience, and then possibly launch your own offer. With the introduction of AI, is this still the case?"
Our Answer: We still believe the best path is to learn and master copywriting first. You've got to know what good copy looks like. Then you can go the route of focusing on AI implementation.
This could be done as a freelancer or as a CMO/partner in a business. We also think the offer owner route makes even more sense now... BUT you must understand how to run a business.
Rather than jumping into an offer solo, the better first step for most freelancers is to find an experienced operator they can partner with in exchange for some equity percentage.
Tools to Try
Speechki - Finally, ChatGPT has a voice. Speechki quickly converts written text into high-quality, realistic audio...perfect for podcasters, audiobook makers, and content creators. Watch Speechki generate a voiceover for the book The Great Gatsby in real-time here.
ChatTube - Research on steroids is what came to mind the first time we used ChatTube. This Chrome extension allows you to chat with any YouTube video in real time - ask questions, get summaries, and pinpoint key points and quotes.
In the News
AI Is Coming For Facebook Media Buyers
Meta announced it's beginning to test generative AI Facebook and Instagram Ads. The new features already heading to beta testers incorporate three elements: text variation, background generation, and image outcropping.
For example, text variation will use AI to generate multiple variations of ad text, giving marketers more options to choose from to maximize performance.
OpenAI CEO Testifies Before Congress on Societal Impact of AI
Sam Altman, CEO of OpenAI, was brought before the United States Congress this week in a marathon testimony. Altman's four-hour-long visit to the Capitol building highlighted AI's potential to improve nearly every aspect of people's lives as well as the serious risks it creates.
Here are the seven most important insights and warnings discussed during the testimony.
Mind Fodder
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Reply to this email and let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. if you're not already a member of our AI Marketers Facebook group, you can join our rapidly growing community here.(it's free!)
p.p.s Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Learn how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
