ChatGPT Is A Liar - How to Make AI Tell the Truth
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ChatGPT Is A Liar…Here’s How to Make AI Tell the Truth
It's not only ChatGPT. All chatbots from Google’s Bard to Claude 2 make up sources, facts, and statistics out of thin air. The worst part is they spit them back at you with complete conviction. If you’re not careful, blindly following AI could get you in serious trouble with your employer, a client, customers, or worse.
Recently, our team caught AI fabricating clinical studies, making up statistics about the stock market, and even attributing quotes to famous people who never uttered the words. As the legendary copywriter Claude Hopkins said, “Never cut corners on research if you want advertising that sells."
Actually, Claude Hopkins never said that. But the chatbot Claude 2 told us he did. And when we asked for the source, we received this message, “I cannot find a primary source where he directly stated this exact quote.”
That's not to say chatbots aren’t a powerful research tool. They are. But you need to do your due diligence. You can crosscheck with google and spend a bunch of time doing so. Or, like everything these days, there's an AI tool for that. And AI marketing expert Alex Stewart found one of the best.
He says this AI research wonder-tool crawls and 'archives' the internet with much greater accuracy than popular chatbots. You can ask it any question and it'll provide real citations for every source. You can even ask it to search certain websites too like PubMed for papers.
Creating Ads and Logos with Midjourney
Imagine if you could create new scroll-stopping creatives every single week without spending hours on Canva, hiring a photographer, or scouring the darkest depths of the internet to find something that fits your offer?
How much more effective would your marketing team be if you had unlimited creatives to test out? With the generative AI art tool Midjourney this is 100% possible. Midjourney makes it possible to produce massive amounts of creatives in just a few minutes to then pass off to your media-buyers.
In his latest post in the AI Marketers group, Damon Niquet breaks down how he's using Midjourney ads for running traffic to a new offer. Plus, how he puts the AI tool to further testing by seeing if it's powerful enough to make a logo for his new virtual reality focused newsletter.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's prompt comes courtesy of Alex Pollock. If you could use more leads for your business you'll be dying to try it. Alex says thanks to this prompt his close rate on leads increased by 20%, which resulted in making almost 30% more profit on the backend. Pretty incredible!
Now, there are a few steps to guarantee it works properly. That's why Alex published the full process you can check out here.
You will analyze the following transcripts from sales calls that resulted in a sale and cash collected for the company.
Look at the calls and identify what is common among all of the transcripts.
You will provide yout results in a table.
The table will have an x axis and y axis.
## X axis has three columns where you will break down the following commonalities in each call that resulted in a sale.
Column 1 - will be the problem the prospect has and wants to solve.
Column 2 - Is the reason, they want to solve the problem that is emotional, behavioral and the identity of who they become when they solve the problem.
Column 3 - Are the objections they had to overcome to have the call end in a sale.
Repeat this with as many of the problems you find.## Publish each new problem in a row along the Y axis.
Here are the transcripts to analyze: [Transcripts] You may need to append something along the lines of. Do not continue, until I give you all 5 transcripts do you understand?
Unraveling AI
Subscriber Submitted Question: "I'm hearing a lot of rumblings lately that Claude 2 is now better than ChatGPT. Is that true? Which chatbot is the AI Marketers team using?"
Our Answer: We definitely use both chatbots, but are utilizing Claude 2 more and more. Now, big picture Claude 2 has some advantages over ChatGPT. It can read, analyze, and summarize uploaded files out of the box. It can process more words than ChatGPT. (About 75,000 words at a time). And Claude can access information after September 2021, which is the cutoff for ChatGPT.
ChatGPT did have a 'browse the web' feature for a while, but that's gone offline and we don't know if or when it's coming back.
But the main reason we've been using Claude 2 more is for copywriting and creative tasks in general. Lately, the chatbot just seems to be providing more human-sounding outputs. In addition, we're getting more from it as an ideation machine. We don't have proof this is true outside of our own experience.
A great way to test this yourself is by entering the same prompts in both ChatGPT and Claude 2 and then comparing the outputs.
Tool to Try
Altered - Gone are the days where you have to hire a professional voice actor on Fiverr and wait a week to get back a 30 second clip. With Altered's AI technology you can change your voice to any of their carefully curated portfolio or custom voices and create compelling professional voice performances.
Now, there are quite a few AI text-to-voice services out there. But Altered really stands out. Being able to go from voice to AI changed voice seems to keep more of a human element to the final audio. Plus, they allow you to tweak the output with an impressive array of options like pitch, prosody, power, age shift, and gender shift.
Listen to a short clip we recorded using Altered.
*This was recorded with the default mic on a MacBook pro. With any type of professional mic, this would sound flawless.
There are endless use cases for Altered. Just a few include:
Product Videos and Advertisements: Create voiceovers for video ads and even video sales letters where no human needs to be featured on screen.
Interactive Voice Response (IVR) Systems: This can be especially useful for small businesses that want to provide a professional phone experience.
E-Learning and Training Modules: Use it to narrate course materials, tutorials, or instructional videos.
Feedback and Testimonials: Convert written customer feedback or testimonials into voiceovers for promotional videos or social media content.
In The News
Midjourney Releases Game-Changing 'Inpainting Tool'
This week Midjourney debuted a generative infill feature that users have already dubbed a potential game-changer. The feature allows you to add entirely new elements within pre-existing images that fit the original image’s style. It's known as “inpainting."
The AI automatically generates new objects or subjects, modifying the image by including them as though they had been there to begin with. It can also remove, replace, or adjust what’s already in the image automatically, based on what a user types.
It’s an AI process that’s incredibly intuitive and efficient — and instantly speeds up and simplifies image editing.
The Award-Winning Author Embraces AI to Write Novels
For many writers, the rise of AI poses a significant concern and has them fearing for their livelihoods. But for Ajay Chowdhury, an award-winning crime author, it presents an opportunity for him to reach new heights.
"There's a lot of fear around it for a writer - but I don't believe it is going to replace us," he says. "I started experimenting with AI in writing six or seven months ago, and it was of course slightly scary. But it's like having a fantastic editor on demand."
Chowdhury's fascination with AI speaks to his background in tech, one which included co-founding the music discovery app Shazam, later bought by Apple for $400 million.
AI tools are playing a key role in his next book The Spy - helping Chowdhury bounce thoughts around, generate potential outcomes for certain scenes, and rephrase sections to help with pacing.
Full Post
Podcast
Ridgely Goldsborough joins the AI Marketing Stacks podcast to talk about how he's leveraging AI to write books in record time. Ridgely is the author of 19 books and an international speaker who seeks to bring great value to his audiences using emotional intelligence and the power of brain biology.
In this episode:
🤖 Ridgely explains the concept of limbic messaging - communication that triggers emotional responses in the brain to influence decisions.
🤖 Discover Ridgely's incredible technique of using AI to educate itself before unleashing it to create content. This is taking AI to the next level by using prompts to train prompts.
🤖 His #1 piece of advice for using AI in your business or career...and why you should become a mind fryer among mind fryers.
Listen Here
Mind Fodder
A twitter user who simply goes by 'Wono' made this video using AI. It crossed 1M views and his channel gained 20,000 subscribers in 3 weeks:
- With only one video
- On a brand new YouTube channel
- 100% organically (0 external promotion)
Making his channel the first in history to achieve this.
Here's How
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Please let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
