Facebook's Plan to Make Media Buyers Obsolete

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Facebook's Plan to Make Media Buyers Obsolete

Meta recently held their second-quarter earnings call for 2024, giving crucial insights into their latest advancements and strategic directions.

Here's what what you need to know:

AI-Driven Advertising Innovations: "AI is also going to significantly evolve our services for advertisers. Eventually, advertisers will just be able to tell us a business objective and a budget, and we're going to go do the rest for them. Over the long term, advertisers will be able to generate creative for advertisers as well"

Monetization and Ad Performance Improvements: "We're seeing promising early results from our Generative AI ad features, with more than 1 million advertisers using at least one of these solutions in the past month. We began rolling out full image generation capabilities into Advantage+ Creative, seeing improved performance from advertisers using the tool"

Growth in User Engagement and AI Integration: "AI advances in recommendation systems continue to improve content recommendations and drive engagement. We rolled out our full-screen video player and unified video recommendation service across Facebook"

Meta AI and AI Studio's Potential:Last quarter, we started broadly rolling out our assistant Meta AI, and it is on track to achieve our goal of becoming the most used AI assistant by the end of the year. AI Studio lets anyone create AIs to interact with across our apps. This will allow creators to engage more with their communities and businesses to develop custom AI agents"

You can find the full earnings call here

Midjourney Releases Version 6.1

Midjourney has released V6.1 of their image generation model, introducing a range of improvements and new features. First off, you can expect more coherent and detailed images across the board. Whether you're generating people, animals, or plants, V6.1 has you covered. And with the new 2x upscalers, your textures will look better than ever.

V6.1 also introduces a new personalization model. This means you'll get more nuance, surprise, and accuracy in your generated images. Plus, with personalization code versioning, you can easily apply your favorite settings from old jobs to new creations.

If you're feeling adventurous, give the new --q 2 mode a try. It prioritizes texture over coherence, and while it takes 25% longer, the results are definitely worth it.

Midjourney says this release is all about you – the users. They've taken your submitted priorities and used them to guide V6.1's development. And while there's no new inpainting/outpainting model just yet, they're already working on V6.2 with even more improvements based on your feedback.

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Prompt of the Week

An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.

This Week's Feature: Can't Miss Events

Want to make your next event truly unmissable? It all starts with a standout tagline. A great tagline captures the essence of your event, piques curiosity, and lodges itself in people's minds.

But crafting the perfect one is easier said than done. You need to distill the key impact your event into a pithy, memorable phrase. That's where this week's featured prompt comes in. Can't Miss Events will brainstorm 10 high-quality, attention-grabbing taglines tailored to your specific event.

Here is the full prompt:

🚀 The 'Keep Your Word Challenge' is Now Open for Registration

Tool to Try

Ariglad is an AI-powered platform that automatically creates and updates knowledge base articles by analyzing support tickets and other relevant data. By keeping your help center content up-to-date and relevant, Ariglad enables customers to find the answers they need quickly - reducing the workload on your support team and improving customer satisfaction.

AI Tool Highlights:

🧠 Intelligent Article Creation: Ariglad uses advanced AI algorithms to analyze support tickets and other data sources, generating new knowledge base articles based on the most common customer inquiries and issues.

📝 Automated Article Updates: The platform continuously monitors your product and company changes, automatically updating existing articles to ensure they remain accurate and relevant.

⏰ Time-Saving Automation: By automating the process of creating and updating knowledge base content, Ariglad saves your team valuable time that can be better spent on other critical tasks.

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✅ Approval and Publishing: Ariglad provides a list of suggested new or updated articles for your review and approval before automatically publishing them to your knowledge base or blog.videos to lengthy text passages, ensuring every idea has a purpose.

Try Ariglad Here

One More Need to Know News Story

Alibaba to Sell AI Technology Aimed at Small- to Mid-Sized Businesses

Alibaba International is following in the footsteps of other retail giants by developing an artificial intelligence platform for third-party use.

The China-based global e-commerce giant plans to debut an AI-powered conversational sourcing engine aimed at small-to-midsized businesses in September 2024. Designed specifically for business-to-business sourcing, the platform will synthesize information, interpret sourcing needs using natural language processing, match buyers with products and suppliers, and support seamless sourcing decision-making.

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🚀 WARNING: This ONE mistakes destroys copywriter's self-esteem, client relationships and ability to achieve their biggest goals (and you're probably doing it without even realizing)

Mind Fodder

Thanks for reading.

Until next time!

The AI Marketers