Make Endless Ads With This 2,216 Word Mega-Prompt
Top Insights
Why Artists Shouldn't Fear AI
AIs have no comprehension of the essence of art: living. AIs don’t know what it’s like to be a child, to grow up, to fall in love, to fall in lust, to be angry, to fight, to forgive, to be a parent, to age, to lose your parents, to get sick, to face death.
This is what human expression is about. AIs do not get it. (yet)
Art is the voice of a person. And whenever AI art is anything more than aesthetically pleasing, it’s not because of what the AI did. It’s because of what a person did. Art is by humans, for humans.
How People Reacted to Greatest Inventions in History: From Printing Press to Generative AI
Since the dawn of history, humans have been reluctant to embrace new inventions, from the printing press to modern generative AI innovations. But eventually, they come around.
This post explores some of the greatest inventions of all time that have, one by one, reshaped the way we consume information, learn, and communicate with each other. Spoiler: people did not always respond kindly to them at first.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making process.
Created by our resident prompt engineering expert Mario Castelli, this week's prompt is far too long to include in the newsletter. An epic 2,216 words, Mario's prompt generates endless amounts of opening hooks for Youtube and Facebook ads.
Here's a sneak peak.
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I'm a world class marketing consultant who specializes in writing winning youtube ads.
The most important part of the Youtube ad is the "Hook." That refers to the opening of the video ad. Specifically the first 6 seconds. Because that's the time where the audience decides whether to watch the ad or skip the ad. So the first 6 seconds need to be especially compelling. It needs to create massive curiosity and desire, so members of our target market want to watch the ad.
Here are some examples of WINNING hooks (that were tested and proven with REAL ads) as well as the "type" of Hook they fall into:
The most important part of the Youtube ad is the "Hook." That refers to the opening of the video ad. Specifically the first 6 seconds. Because that's the time where the audience decides whether to watch the ad or skip the ad. So the first 6 seconds need to be especially compelling. It needs to create massive curiosity and desire, so members of our target market want to watch the ad.
Here are some examples of WINNING hooks (that were tested and proven with REAL ads) as well as the "type" of Hook they fall into:
You can find the full prompt including an in-depth video walkthrough of how to use it here.
Unraveling AI
Subscriber Submitted Question: "You can train AI with elaborate prompts and detailed inputs, but does it actually KNOW a market to the level of a master copywriter with decades of experience?"
Our Answer: It's pretty much there for a lot of niches. There's a curse of knowledge alot of copywriters fall victiom to. And it's probably hurting the performance of your campaigns by trying to get too fancy or overcomplicating things.
Tools to Try
Tyles - This is new kind of AI-powered productivity software transforming note-taking and research organization. Tyles can save information from any source in an instant using a keyboard shortcut that sends it straight to the Tyles terminal. It also saves the metadata, like the source URL, without you having to lift a finger.
With Tyles, every piece of content is a tile. These tiles can be nested, exist in multiple places, and are arranged infinitely, making it effortless to organize, relocate, and connect different pieces of information.
Scholar AI - If you’re a copywriter, marketer, or content creator who uses peer-reviewed papers - you need this tool. With ScholarAI, you have a fast pass to a vast repository of reliable and scientific data, including everything from research papers and scientific journals to academic databases.
This plugin is designed to streamline the search and retrieval of information from various sources, significantly reducing time spent on manual searches. Plus, one of its unique attributes is the ability to generate citation formats, eliminating the need for manual formatting.
In the News
AI Copyright Infringement: Move Fast and Steal Things
AI is disprupting content creation and in the meantime sparking a wildfire of copyright infringement lawsuits. The legal system is having an almost impossible time keeping up with the rapid rate of innovation.
Most recently, the stock image data base Getty Images has thrown down the gauntlet, suing Stability AI for allegedly using their photo library to train an image generator.
Google Launches New AI Search Engine (Here's How to Sign Up)
Google launched Search Generative Experience, or SGE, an experimental version of Search that integrates artificial intelligence answers directly into results.
Unlike a normal Google Search, which brings up a list of blue links, SGE uses AI to answer your questions right on the Google Search webpage. After entering a query in Google Search, a green or blue box will expand with a novel answer generated by Google's large language model, like the one powering OpenAI's ChatGPT.
Mind Fodder
A new survey performed by Influencer Marketing Factory found 95% of creators make content with the help of AI.
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Reply to this email and let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
p.p.s If you're not already a member of our AI Marketers Facebook group, you can join our rapidly growing community here.(it's free!)
