Unlock Your Own AI Assistants With Custom GPTs
Top Insights
Unlock Your Own AI Assistants with Custom GPTs
OpenAI's latest innovation, overshadowed by the whirlwind of Sam Altman's brief departure, is revolutionizing the ChatGPT platform. They're called Custom GPTs and they allow you to build an army of specialized chatbots.
All you have to do is tell the GPT builder what you want to create, and the builder will take it from there.
In his latest post in the AI Marketers group, Damon Niquet shows you how to begin harnessing the power of Custom GPTs in various powerful ways. Like crafting compelling copy, streamlining employee onboarding, enhancing customer service, and empowering a sales teams with instant, accurate information.
He explores how content creators, who have vast audiences like Andrew Huberman, can extend their reach by providing instant, personalized responses to their followers.
Plus, explore advanced integrations with tools like Slack and Zapier for seamless business operations.
Curious about building your own Custom GPT? Damon gives you the must know details along with an easy-to-follow video walkthrough.
Full Post
Video Walkthrough
5 Forces That Will Drive the Adoption of AI in Business
Generative AI is transforming the business world, with a majority of executive leaders already exploring or implementing these technologies. A Gartner survey reveals an impressive leap in adoption: from 4% to 45% of organizations piloting or deploying generative AI solutions in just a few months.
As companies invest an average of 6.5% of their budgets into generative AI, they face a complex landscape of heightened expectations and emerging risks, from data breaches to biases.
Despite these challenges, the long-term outlook remains optimistic. With 78% of leaders convinced of generative AI's benefits outweighing its risks, there's a strong push towards embracing AI. However, this enthusiasm is tempered by the need for effective governance strategies. Only a fraction of organizations have formal policies in place.
As executive leaders grapple with these challenges, Harvard Business Review lays out the 5 main forces that will drive the adoption of AI in corporate America.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: The "Principle of Reciprocity" Prompt.
In his best selling book Influence, Psychologist Dr. Robert Cialdini writes reciprocity as one of his seven principles of persuasion. Reciprocity is our innate tendency to repay favors, gifts, and offerings. When we receive something, we feel pressure to give something back to maintain balance.
As marketers, we can take advantage of this principle using lead magnets. By providing something small upfront like a free e-book or cheat sheet, you significantly increase the chance your prospect will buy something from you.
The "Principle of Reciprocity" prompt will generate 5 dynamic lead magnets you can use to attract prospects into your funnel and prime them to purchase your main offer.
Below, you'll find a small preview:
Persuaders leverage this rule by providing something small upfront, counting on it to carry weight later when they request something more substantial. The reciprocity rule taps into our desire to discharge perceived debts. Receiving a concession puts us in a bind if we don’t want to owe anyone.
So we find ourselves inclined to return the initial favor rather than deal with the discomfort of an imbalance.
Here are some examples of how it works:
You can find the full prompt here
Unraveling AI
Subscriber Submitted Question: "Why do AI chatbots like ChatGPT sometimes take longer to answer my questions or write copy? What makes the biggest difference in how fast they respond?"
Our Answer: The speed at which AI chatbots like ChatGPT respond depends on a few key factors. One major factor is the complexity of the question. Just like tougher math problems take longer to solve, more complex questions require the AI to do more work, slowing down the response.
Another factor is server load, which is like how busy a computer is at any given moment. When a ton of people are using the AI simultaneously, like during peak hours, it can slow down, similar to how a busy restaurant takes longer to serve food.
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Tool to Try
Logo Diffusion is like having a magic wand for logo design. Imagine you have an idea for a logo. You just type it into Logo Diffusion, and in seconds, it shows you up to four unique designs. Don't like them? No problem. Keep generating new ones until you find the perfect match for your vision.
Now say you already have a logo, but it needs a fresh look. Logo Diffusion can redesign it just from your description. It's like giving your logo a new outfit. And if you're more of a sketch person, start with a simple drawing, and let the AI do the rest. Logo Diffusion turns anyone into a professional graphic designer.
This tool doesn't stop at 2D designs. It can turn any 2D logo or image into a stunning 3D illustration. This means you can keep your brand looking fresh and exciting without always using the same old logo. Want to make YOURSELF the logo? Logo Diffusion you can turn any image into a logo or an illustration.
In the News
AI Avatars Entirely Replace Human Newscasters for the First Time
A newly created news channel presented entirely by artificial intelligence avatars has been revealed. Channel 1 is launching in February and includes virtual anchors and reporters, but to showcase what is possible its owners released a demo episode on X and its own website.
In the episode, a very real-looking avatar opens the show much like a human anchor would on a news channel. There are real and generated clips reflecting what the anchor is saying. It moves to a second avatar to explain the concept in more detail.
$2 trillion Worth of Counterfeit Products Are Sold Each Year. Can AI Stop It?
As the holiday season approaches and the shopping frenzy intensifies, consumers are being warned to stay vigilant against the rising menace of counterfeit products. These imitations are becoming increasingly difficult to identify — and potentially dangerous.
The world's largest online retailer has been using artificial intelligence and machine learning to root out sellers trying to peddle counterfeits on its platform.
Amazon is using AI tools to scan over 8 billion listings from sellers each day. Machine learning and data collection allows them to screen logos and trademarks to compare them with what's provided by the brands. Then, it will flag products that may be counterfeit.
AI Marketing Stacks Podcast
In this episode of the AI Marketing Stacks Podcast:
🤖 From Athlete to Marketing Maverick: AJ's Incredible Journey into AI-Powered Marketing! - Discover how this former professional basketball player and world record holding powerlifter is leveraging AI to revolutionize the agency world...
🤖 What Agencies Must do TODAY to Not Get Left Behind - These cutting edge strategies helped AJ triple one client's revenue in just a couple years...
🤖 AI in Content Creation: How to Craft Captivating, Data-Driven Campaigns - Learn the art of using AI for content creation and how it can supercharge your agency's digital footprint...
And so much more when you watch/listen to the full show here.
AI Alchemy Hour
Welcome to the AI Alchemy Hour. Every week master AI marketer Luke Mills and automation expert Nuno Tavares host a free weekly AI training call where they collaborate in real-time with attendees to solve marketing problems and experiment with new AI tools and ideas.
You can find the replay of this week's episode here.
Mind Fodder
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Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
