How to Build an AI Setter that Never Sleeps
Top Insights
How to Build an AI Setter that Never Sleeps
Are your appointment setters not cutting it? AI marketer Damon Niquet has put together a guide on creating an AI appointment setter that texts, calls, and books leads - ensuring your calendar is never empty.
Learn to craft the perfect script and navigate platforms like Synthflow.ai for seamless lead management. From integrating with your calendar to syncing with Twilio for communication, he covers the essentials for setting up an AI setter that runs 24/7. Whether you're steeped in sales or just curious about the potential of AI, this guide can help you unlock extraordinary leverage in your business.
Full Guide
16 Pivotal Shifts in How Businesses Are Building and Buying AI
VC firm Andreessen Horowitz ($35 billion in assets under management) has released a must-read report titled called, "16 Changes to the Way Enterprises Are Building and Buying Generative AI."
Discover why companies are spending a lot more—up to five times more—on generative AI to prepare for the future. Learn about the shift towards using multiple AI models that companies can customize, making them more efficient and granting greater control.
This report will show you how businesses are strategically moving their budgets to focus more on AI, developing their own AI tools, and why they prefer open-source AI for better customization and security. It's essential reading for anyone looking to understand the rapid pace at which the AI-driven business world is evolving
Full Report
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: CTA Spark
A CTA, or Call-to-Action, is like a signpost that tells people what to do next, like "Buy now" or "Sign up here." It's crucial to have a high-converting CTA. It acts as the catalyst that nudges people to the next step in your sales funnel, either moving them closer to becoming customers or turning them into customers.
This week's featured prompt will generate 10 high converting CTA's for any marketing material you can imagine.
Here's the full CTA Spark prompt:
Today you are a world class copywriter – a master of persuasion through the written word. Your job today is to write high-converting Call-to-Action, or CTA. A CTA is like a signpost that tells people what to do next, like "Buy now" or "Sign up here."
It's crucial to have a high-converting CTA. It acts as the catalyst that nudges people to the next step in your sales funnel. Either moving them closer to becoming customers or making them a customer.
For instance, instead of a generic 'Sign up today,' a more compelling version could be 'Join now and unlock exclusive member benefits.' The latter is much more specific and packs a big benefit. Here are five more examples of high-converting CTAs vs boring, poor CTAs.
#1
Bad CTA: 'Sign up for our newsletter.'
Good CTA: 'Get insider tips straight to your inbox – Subscribe now'
#2
Bad CTA: 'Register for our webinar.'
Good CTA: 'Secure your spot to discover industry secrets – Register now!'
#3
Bad CTA: 'Check out our new product.'
Good CTA: 'Experience the future today – Explore our latest innovation'
#4
Bad CTA: 'Download now.'
Good CTA: 'Unlock expert insights – Download our exclusive guide!'
#5
Bad CTA: 'Get a discount.'
Good CTA: 'Don’t miss out – Save 20% on your first order today’
Does this make sense? If so, simply say READY and await further instructions.
Prompt #2
Ok, now I need you to generate 10 potential high-converting CTAs for me. 5 shorter ones (up to 5 words) and 5 longer ones (up to 10 words). For context, here is the target market they should be aimed at converting:
[Insert target market]
Here is the marketing material to generate the CTAs for:
[insert copy, offering, landing page, ect. you want a CTA for]
Ok. Now please generate 10 potential high-converting CTAs - 5 shorter ones (up to 5 words) and 5 longer ones (up to 10 words).
Unraveling AI
Subscriber Submitted Question: "I've heard a few people in theAI space say, 'when everyone's digging for gold, sell shovels.' What exactly does that mean?"
Our Answer: 'Selling the shovel' means you make the tools everyone needs to dig into AI, instead of diving into the mine yourself.
Think about it like this: instead of creating an AI app, you could offer the tech or services that help others build or integrate AI into their stuff. For example, you could develop platforms that make it easier for businesses to implement AI, provide data analysis services that AI systems need to learn, or even create courses teaching AI skills.
This way, you're tapping into the AI craze by supplying the essentials everyone in the AI game needs. It’s a smart move because you become the go-to for the tools and services that support the AI ecosystem, setting you up for steady business as the AI wave continues to grow.
Tool to Try
Podwise is the ultimate AI tool for podcast lovers, turning listening into a learning powerhouse. It extracts and organizes knowledge from podcasts, providing summaries, mindmaps, and transcriptions. With Podwise, you can quickly grasp complex topics, keep track of favorite discussions, and transform passive listening into active learning. Make every podcast session a productive knowledge-building experience.
AI Tool Highlights:
📘 In-depth Summaries: Leverage AI to distill podcast episodes into concise, informative summaries, capturing the core message and key discussions.
🖼️ Comprehensive Mindmaps: Generate dynamic mindmaps that visually map out the episode's structure, themes, and key points, enhancing cognitive retention and understanding.
🎧 Segment-Specific Playback: Navigate to specific parts of the podcast instantly, facilitated by the tool’s intelligent segmentation, which links summaries and mindmaps to precise audio segments.
📑 Accurate Transcriptions: Access word-for-word transcriptions, enabling a text-based review of the content for in-depth analysis and reference.
🌐 Extensive Integration: Effortlessly connect Podwise to popular knowledge management systems like Notion, Evernote, or Obsidian, allowing for a seamless transfer and organization of podcast-derived knowledge.
📈 Advanced Analytics: Monitor your podcast consumption patterns and gain insights into your learning habits, helping to optimize your listening experience.
One More Need to Know News Story
Claude Takes the Top Spot in AI Chatbot Ranking — Finally Knocking GPT-4 Down to Second Place
Claude 3 Opus, the next-generation artificial intelligence model from Anthropic has taken the top spot on the Chatbot Arena leaderboard, pushing OpenAI’s GPT-4 to second place for the first time since it launched last year.
Unlike other forms of benchmarking for AI models, the LMSYS Chatbot Arena relies on human votes, with people blind-ranking the output of two different models to the same prompt.
OpenAI’s various GPT-4 versions have held the top spot for so long that any other model coming close to its benchmark scores is known as a GPT-4-class model.
🚀 Legally Steal these 27 PROVEN A.I. “Growth Codes”
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
Access All 27 A.I. "Growth Codes" Now
AI Alchemy Hour
Welcome to the AI Alchemy Hour. Every week master AI marketer Luke Mills and automation expert Nuno Tavares host a free weekly AI training call where they collaborate in real-time with attendees to solve marketing problems and experiment with new AI tools and ideas.
You can find the replay for this week's episode here.
Mind Fodder
Meet Hume’s Empathic Voice Interface (EVI), the First Conversational AI with Emotional Intelligence
EVI understands the user’s tone of voice, which adds meaning to every word, and uses it to guide its own language and speech.
EVI has a number of unique empathic capabilities:
1. Responds with human-like tones of voice based on your expressions
2. Reacts to your expressions with language that addresses your needs and maximizes satisfaction
3. EVI knows when to speak, because it uses your tone of voice for state of the art end-of-turn detection
4. Stops when interrupted, but can always pick up where it left off
5. Learns to make you happy by applying your reactions to self-improve over time
Watch the Full Demo
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Until next time!
The AI Marketers
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