The Epic “MrBeast 35 Billion Views” AI Prompt
Top Insights
Molly Mahoney Shows You How to do AI Image Creation with ChatGPT
An avalanche of questions have been coming in about ChatGPT and its new image creation capability. So, Molly Mahoney did a full walkthrough of how it works and her favorite two chat process. Super cool and easy!
Buy, Use, or Write Facebook Ads? Don't Ignore Facebook's Coming Update
Facebook's new AI technology called FACET promises to fix prejudice in advertising algorithms. But can it truly make the internet more fair for everyone?
FACET deeply analyzes data used for ads, scanning for subtle, hidden biases. It's supposed to balance out any skewed perspectives and remove unfair stereotypes.
The ultimate goal is an unbiased AI that still understands nuance.
But some critics argue true neutrality is impossible to achieve. The data that trains AI itself can be inherently biased based on human bias. And who objectively decides what's 100% fair or neutral anyway? FACET may accidentally create overly generic, homogenized AI lacking nuance.
For digital marketers, less bias in AI could mean better targeted ads without mistakes. But FACET's limitations could also cause new problems. For example, an ad shown to the wrong person due to overly simplified data. Its potential to revolutionize online advertising is exciting but the jury is still out.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's featured prompt is going to help you become an expert at grabbing attention. Attention is the currency of today's digital world. Without it, no one will watch your ads, read your copy, or buy your products. Who better to turn to than the master of attention himself - MrBeast.
He's the most subscribed to individual YouTuber in the world and has gained over 35 billion views on his videos. Not only does MrBeast create one of kind content, he knows how to get you to click on it with irresistible headlines and eye-catching thumbnails.
Take a look at three of his most viewed videos:
Recently, Reddit user u/Positive-Bison5023 published the post "Watched 8 hours of MrBeast's content. Here are 7 psychological strategies he's used to get 34 billion views".
It's worth reading for the great psychology and marketing insights alone. But what could an AI chatbot do with this type of persuasion rocket fuel? That's why we modified these 7 psychological strategies into a powerful prompt. One you can use to create MrBeast level headlines for your content, ads, or anything you want to get more eyeballs on.
The prompt is too long to include in this newsletter, but here's a sneak peek:
He’s known for his expensive stunts and challenge videos where he does outrageous things like counting to 100,000 or giving away massive amounts of money. He is a master of getting your attention and getting you to click on his content.
Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.
I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.
Here they are [7 psychological effects and biases begin]:
1. Novelty Effect
MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”
MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.
That’s the “novelty effect” at play.
Unraveling AI
Subscriber Submitted Question: "What’s the best ChatGPT plug-in to read a PDF so that you can “train it” to write in that authors voice?"
Our Answer: We recommend using Claude.ai for this instead. Claude has a feature that lets you upload PDF documents directly and a built-in massive context window. Basically, you're able to give Claude way more examples and source material to work off of than ChatGPT.
More input equals a better output. And in our experience, this allows Claude to produce superior copy. Copy that sounds closer to the desired voice without tons of additional editing.
Tool to Try
Reclaimai - Management guru Peter Drucker famously said, “If you can't measure it, you can't manage it.” Reclaimai is bringing measurement to the AI economy. With this software you can eliminate unproductive time wasters and focus on your goals by effortlessly tracking where you spend time each week.
Some of the AI-powered ways Reclaimai helps you become more productive include:
Track time in meetings: Analyze how much time you spend in meetings so you can get your meetings under control. Uncover deep insights into which people you meet with most, meetings declined, large meetings attended, and your heaviest and lightest meeting days.
Track your tasks & habits: Wondering what you got done this week? Track your time across Tasks and Habits to analyze your heads-down work time, which activities were prioritized, and where you need to spend more time next week.
Track your productivity: Maximize your productivity with advanced insights into which days you’re most productive, deep work vs. shallow work time, and see how much time you’re reclaiming every week to get more stuff done.
Track work-life balance trends: Keep yourself from burning out with key work-life balance metrics that track how many hours you’re working overtime, how much time you’re spending on personal activities, and whether you’re taking enough time off for vacation.
In the News
Amazon Rolls Out AI-Powered Image Generation
Amazon Ads has launched image generation in beta—a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance. For example, an advertiser may have standalone images of their product against a white background, like a toaster.
When that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.
Full Post
Meta and Google's Earnings Signal an AI-fueled Revival in Ads
A rebound in the advertising businesses of Google, Meta and Snap signaled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy.
The three companies surpassed quarterly revenue expectations this week and each posted positive metrics for their ad businesses.
"AI is helping advertisers find as many people as possible and their ideal audience for the lowest possible price," said Philipp Schindler, chief business officer at Alphabet's Google. Alphabet posted a 9.5% bump in ad revenue in the July-September quarter, ahead of Wall Street estimates. Its YouTube ads business witnessed a 12% jump in growth.
Meta said its ads viewed in the quarter increased by 31% from a year earlier.
AI Marketing Stacks Podcast
Maria Sparagis, founder of Direct PayNet, joins the show to share her journey from adult film affiliate to building a successful 8-figure payment processing company.
In this episode:
🤖 Why the "good old days" of affiliate marketing are a myth...and scammers saw their millions vanish as fast as they made them.
🤖 Why she started a humble blog in 2016 when "no one blogs anymore"...and how it's still the lifeblood of her funnel...
🤖 The AI tools Maria is leveraging to take her B2B payment processing company to the next level...
And so much more when you listen to the full episode here.
Mind Fodder
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Please let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
