Why You're Not Getting Results with AI
Top Insights
An AI Marketing Manifesto
Frustrated with AI's promises but struggling to see real results? You're not alone. In his new article, Damon Niquet gives the AI marketing world a reality check, including:
• A stark reality - why most businesses and marketers are failing to turn AI hype into tangible results.
• Why AI isn't a "silver bullet" – and the essential skills you must develop alongside it.
• The critical mindset shift needed to truly benefit from AI.
• How top performers are leveraging AI TODAY.
• A practical approach to becoming AI-proficient through daily experimentation
And much more.
Read the Full 'AI Marketing Manifesto' Here
AI: The Decade Ahead
Brace yourself for a wild ride into the future of AI. Former OpenAI superalignment team member Leopold Aschenbrenner presents a gripping forecast of the next decade in his 38,000+ word deep dive.
He reveals how a 100,000x compute scaleup could yield another preschooler-to-high-schooler sized qualitative jump in AI capabilities. The potential of a $100 billion compute cluster, requiring power equivalent to the Hoover Dam, to revolutionize AI training.
How 100 million automated AI researchers -each working at 100x human speed-could compress a decade of algorithmic progress into less than a year.
Aschenbrenner even predicts AI driving $100B+ annual revenues for big tech by 2026, and outcompeting PhDs in raw problem-solving by next year alone.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Credibility by Osmosis
Trust is one of your most valuable currencies. But how do you build it quickly and effectively? Enter Credibility by Osmosis, a powerful psychological tactic that leverages the authority of respected entities to enhance your offer's perceived value.
This week's prompt is your secret weapon for brainstorming ingenious ways to infuse your marketing with this kind of credibility. It gives you five powerful ways to associate your offer with trusted symbols, respected figures, and authoritative institutions.
Access the Full Prompt Here
Take a sneak peak below:
_YOUR JOB_
Your task is to brainstorm 5 specific ways to increase credibility by osmosis in my marketing offer.
_CONTEXT_
Important information of my offer:
Product or service: [INSERT YOURS]
USP: [INSERT YOURS]
Target Audience: [INSERT YOURS]
Major benefits: [INSERT YOURS]
Examples of how your competitors establish credibility: [INSERT YOURS]
Further information:
Transfer, as a marketing strategy discussed in “Cashvertising” by Drew Eric Whitman, is a psychological tactic aimed at leveraging the authority, respect, and credibility of people, groups, or institutions.
The core idea is to use symbols, images, or cues associated with these credible entities to persuade prospects that the product or service being marketed is similarly credible and trustworthy.
This process is akin to a psychological osmosis where the perceived credibility of the authoritative entity transfers to the product or service in the eyes of the consumer.
🚀 These 27 A.I. “Growth Codes” Are A Shortcut to AI Advertising Domination
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
Access All 27 A.I. "Growth Codes" Now
Unraveling AI
Subscriber Submitted Question: "Every time a new chatbot model is released...like a new version of ChatGPT or Claude...what metrics should I actually be looking for to see if it's better? I'm not a coder or very technical by any means. What should marketers care about?
Our Answer: As a marketer focus on reported benchmarks like:
1) Reasoning over text (DROP, F1 score): Indicates ability to comprehend and analyze written content.
2) Undergraduate level knowledge (MMLU): Shows breadth of general knowledge for diverse topics.
3) Mixed evaluations (BIG-Bench-Hard): Demonstrates versatility in handling various tasks.
4) Grade school math (GSM8K): While not directly marketing-related, it reflects problem-solving skills.
These metrics, while not directly marketing-specific, hint at an AI's capacity for:
• Understanding complex instructions
• Applying broad knowledge to generate ideas
• Adapting to different content types
• Logical reasoning for strategy development
Tool to Try
DataSquirrel.ai is a data analysis tool that empowers anyone to dive into data analytics - regardless of their technical expertise. By offering both guided and fully automatic options, DataSquirrel.ai democratizes data analysis. It makes data accessible to marketers, business owners, and professionals across various industries who want to leverage data-driven insights to boost their business growth and productivity.
AI Tool Highlights:
🐿️ User-Friendly Interface: DataSquirrel.ai features an intuitive, easy-to-navigate interface that allows users to upload and analyze data without any coding knowledge, making data analysis accessible to everyone in your organization.
🤖 Automatic Analysis: With its fully automatic option, DataSquirrel.ai can independently analyze your data, providing instant insights and saving valuable time for busy professionals who need quick answers to their data-related questions.
🧭 Guided Analysis: For those who prefer a more hands-on approach, DataSquirrel.ai offers step-by-step guidance through the analysis process, helping users better understand their data and make informed decisions.
📊 Versatile Visualization: The platform generates clear, visually appealing charts and graphs that effectively communicate complex data insights, making it easier for teams to understand and act on the information.
🚀 Business Growth Catalyst: By providing actionable insights from your data, DataSquirrel.ai helps identify trends, opportunities, and areas for improvement, enabling businesses to make data-driven decisions that fuel growth and increase revenue.
⏱️ Time-Saving Solution: DataSquirrel.ai's automated and guided analysis options significantly reduce the time spent on data analysis, allowing marketers and business owners to focus on implementing strategies based on the insights gained.
One More Need to Know News Story
Anthropic Releases Claude 3.5 Sonnet - More Powerful than Opus
Anthropic's new Claude 3.5 Sonnet is already turning heads in the AI world. This mid-tier model isn't just fast – it's outsmarting competitors and even its big brother, Claude 3 Opus, on key tests. We're talking graduate-level reasoning, undergrad knowledge, and some serious coding chops.
It's twice as quick as Opus and won't break the bank. In one test, Sonnet cracked 64% of tricky coding problems, leaving Opus in the dust at 38%. It's got a sharper eye too, reading charts and deciphering messy handwriting like a pro.
Anthropic's also rolling out "Artifacts" on Claude.ai, letting you and Claude work side-by-side on everything from code to website designs. This new feature creates a dynamic workspace where you can see, edit, and build upon Claude's creations in real-time, seamlessly integrating AI-generated content into your projects and workflows.
Mind Fodder
"The Al winners will be a 3-5 Trillion dollar companies, and 10,000+ small business entrepreneurs - not the 'middle.'
It should be obvious that the biggest winners of Al will be the trillion dollar platforms with built in data and distribution... the big will get bigger. I am quite skeptical that Al will be much of an opportunity for "tech startups" / disrupters to those platforms - Al is too easy for them to slot in.
But I do think there is a huge class of entrepreneurs that will massively benefit from Al leverage in the "small business" space ... the moms and pops, the creators with embedded vertical communities and trust, etc.
These guys will be the at-scale winners, and 10,000+ entrepreneurs owning and operating business where they take home personally 1-10m a year is going to be the path back / the new american artisan elite upper middle class."
- Sam Lessin, Slow Ventures
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Thanks for reading.
Until next time!
The AI Marketers
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