Inside: MIT's Playbook for Unlocking AI's Real Potential
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MIT's Playbook for Unlocking AI's Real Potential
AI promises to be a game-changer for business, but most are struggling to move beyond small-scale experiments. A new report from MIT Technology Review reveals the key obstacles, priorities and best practices shaping AI strategy in 2024.
Based on a global survey of over 200 executives, it found that data quality, infrastructure and governance issues are holding back AI progress, while costs are constraining all but the largest firms. Discover how industry leaders are overcoming these challenges and unlocking AI's transformative potential in this comprehensive and free playbook.
Access the Full Playbook Here
New Google Gemini Gems Released to Compete with Custom GPT’s
Google has unveiled a powerful addition to its Gemini AI platform - customizable chatbots called "Gems" that integrate with Gmail, Google Drive, YouTube and more. Boasting unparalleled personalization options and a user-friendly Gem Manager interface, these advanced AI assistants are promising to enhance productivity all around.
From tailored customer service chatbots to versatile digital sidekicks , Gemini Gems offer a new level of intelligent automation. Powered by sophisticated prompt generation, functional extensions, and the ability to tap into live data across Google's ecosystem, they're worth looking into for every AI marketer.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Jargon Check
Jargon is the secret language of industries, professions, and niches. While it can be a shortcut for insiders, it leaves everyone else scratching their heads. And that's a problem when you're trying to connect with a broader audience.
Enter Jargon Check. This prompt will scan your text with a fine-toothed comb, identifying every bit of jargon and technical terminology. But it doesn't stop there.
It also provides a plain-English alternative for each jargon term, so you can communicate your message without losing its essence.
Here's the full Jargon Check prompt:
1. Initial Scan: Begin by conducting a thorough read-through of the text to understand its overall context, subject matter, and intended audience. This will help you discern whether a term is considered 'jargon' based on its usage within the context.
2. Term Identification: As you read, highlight any terms that may not be immediately recognizable or easily understood by someone outside the specific field or industry being discussed. Look for words that are industry-specific, technical, or require specialized knowledge.
3. Contextual Analysis: For each potential jargon word identified, consider its context within the sentence and paragraph. Determine whether the word serves as a specialized term that conveys meaning primarily within a certain field or profession, or if it can be understood by a general audience.
4. Final List: Compile a list of the identified jargon words or phrases, and provide a brief explanation for each, detailing why it was classified as jargon. Include alternative words or phrases that could be used to make the text more accessible to a broader audience, if applicable.
Ensure that your analysis is thorough and takes into account subtle nuances in language that may differentiate general terminology from specialized jargon.
Here is the text: [Insert Text]
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Tool to Try
HubSpot's AI Search Grader is a free tool that analyzes your brand's visibility and performance on AI-powered search engines like GPT-4o. As more users turn to these platforms for information, it's crucial to ensure your brand is well-represented in AI search results. The AI Search Grader provides valuable insights to help you understand your brand's current standing and identify areas for improvement.
AI Tool Highlights:
🔍 Brand Visibility Assessment: Unlock insights into how your brand, and even your competitors, are performing on AI-powered search engines.
📊 Brand Sentiment Analysis: Receive a free analysis of your brand sentiment and share of voice in AI search results, along with an overall performance score.
🎯 Targeted Improvements: Identify areas where your brand is excelling and where there is room for improvement, allowing you to fine-tune your marketing strategy.
📈 Growth Opportunities: Spot opportunities for investment and growth by understanding what is and isn't working in your current approach.
🌐 Expanding AI Platform Coverage: Currently, the tool analyzes results from GPT-4o, with plans to incorporate more AI search engines in the near future.
🆓 Free and Unlimited Use: The AI Search Grader is free to use as many times as you'd like, whether you're analyzing your own brand or assessing the performance of competitors in your industry.
Try Hubspot's AI Search Grader Now
One More Need to Know News Story
How Targeted AI Marketing Lead to a 29% Sales Boost for this Liquor Store Chain
As household budgets tighten under the strain of rising interest rates, the Endeavour Group, the operator of Dan Murphy’s and BWS, is turning to AI to combat shrinking profit margins and reluctant consumers.
CEO Steve Donohue revealed that AI and machine learning have become crucial tools in the company’s strategy to precisely target promotions, drive sales, and expand market share despite a broader, long-term decline in alcohol consumption. “We are targeted and precise. It’s very forensic now to drive sales,” Donohue told investors yesterday.
By utilising AI to analyse vast amounts of consumer data, Dan Murphy’s has been able to personalise offers through its app, leading to significant increases in customer engagement and sales. For instance, according to Donohue, tailored promotions—such as discounts on frequently purchased items or similar products—have driven a 29% boost in sales.
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Mind Fodder
"There was a paper that came out three or four months ago that suggested that, like, emotional manipulation of the large language model would get better results. So the kind of the prompt suffix that they figured out was you say, 'hey, I need you to perform this task.'
You define the steps and so on. And you end with, 'it's very important to my career that you get this right.' And the performance goes up. You're like, what is this? Like, what are computers now?" - Clay Bavor, Sierra co-founder
Got 15 Seconds?
Thanks for reading.
Until next time!
The AI Marketers
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