Need to Know News - February 28th, 2024
In this week's Need to Know News edition...Klaviyo AI launches with the promise of an autonomous marketing future. Google's market value plummets by $70 billion after its "woke" AI chatbot ignites a firestorm of historical inaccuracies and political biases.
And in Glasgow, a Willy Wonka-inspired 'Chocolate Experience' leaves a bitter taste as the AI-advertised event descended into chaos. Plus, a whole lot more.
AI In Action
Email Marketing Titan Klaviyo Enters the AI Arena
The marketing automation platform, Klaviyo launched Klaviyo AI this week. Co-founder and CEO Andrew Bialecki announced, "At Klaviyo, we believe the future of marketing is autonomous – and that technology should make it easier for marketers to focus on what matters: ideas, strategy and creating."
With Klaviyo AI, businesses can now automatically generate precise customer segments. They can craft high-converting emails and optimize web forms for peak performance. All through a suite of AI tools that learn and adapt in real-time.
One beta-tester, Every Man Jack, credits Klaviyo AI for a significant revenue boost.
The men's personal care brand says 12% of their Klaviyo revenue is now driven by predictive insights.
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Meta’s Layoffs Impacting Advertisers As Human Account Members Are Replaced with AI
Meta's recent layoffs have sent ripples through the advertising world. CMOs are reeling as AI replaces human account teams. One notable brand's CMO expressed outrage at the downsizing of their Meta support.
They felt they should’ve been consulted, given their significant ad spend. Once the CMO had cooled off, they confided in an agency exec that they had never even worked directly with the account manager. Amidst the upheaval, Meta's strategic pivot towards AI automation is clear. And advertisers must accept the new norm: a streamlined, less personable service model that still demands their advertising dollars.
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GoDaddy Launches Suit of AI Tools for Small Businesses
GoDaddy has unveiled Airo, its latest AI marvel. It's designed to empower small business owners with swift, AI-driven marketing tools. Airo's AI crafts logo options, suggests domain names, and rolls out SEO-optimized websites. Sites complete with tailored content and images.
GoDaddy's VP, Laka Sriram, emphasizes Airo's strategic design to boost search engine rankings. A move to ensure businesses stand out in the digital crowd. Airo not only simplifies digital presence but also aims to lock in GoDaddy customers for a spectrum of online services.
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A Willy Wonka-style 'Chocolate Experience' Advertised with AI Images Turns South
In a shocking twist worthy of a Roald Dahl plot, Glasgow's much-hyped "Willy's Chocolate Experience" turned bitter. The event organizer, House of Illuminati, promised an enchanted garden and 'Imagination Lab' full of wonders. Neither were anywhere to be found.
Stuart Sinclair, who attended with his children expecting a "great day out," branded the event "absolute shambles." Police were even called to the scene to address the queue of complaints. After much speculation that the fantastical marketing images were AI-generated, organizers offered full refunds.
A kid's show organized by a group named "House of Illuminati" should have been a the first warning sign. Plus, if you're going to call yourself Illuminati, at least enlighten us with some actual chocolate in the chocolate experience!
Lenovo Just Unveiled the World’s First Transparent Laptop
Lenovo has raised the bar at MWC® 2024 with their ThinkBook Transparent Display Laptop. The device is a window into the future of AI integration in personal computing. The transparent display—crystal clear and borderless—offers a harmony of your digital workspace and physical world in real-time.
Lenovo's bold vision doesn't stop at the display. With AI Generated Content at its core, the ThinkBook ushers in a new era of collaborative efficiency. The transparent screen becomes a canvas for innovation. It allows users to switch between a traditional keyboard and a digital drawing board with an ease.
Google Parent Loses $70B in Market Value After "Woke" AI Chatbot Disaster
In a staggering market shakeup, Alphabet, Google's parent company, has seen over $70 billion erased from its market value in a day. The crash followed following a fiasco involving it's reported "woke" chatbot, Gemini.
The AI tool was caught generating historically inaccurate images such as Black Vikings, female NHL players, “diverse” versions of America’s Founding Fathers and even an Asian woman dressed in a Nazi-era German soldier’s uniform.
Adding fuel to the fire, critics are speculating on a political bias in Gemini's AI training. The assertion came after recently resurfaced controversial tweets from the chatbot's product lead.
Many people are asking if Google can regain trust in its AI. But a better question is if Gemini can be fixed at all?
At the Frontier of AI
Microsoft Makes $16M Investment in Mistral AI
In a bold stride onto the AI battlefield, Paris's Mistral AI has not only announced a new language model to rival the likes of OpenAI's GPT-4, but also clinched a pivotal $16.3 million investment from Microsoft. The deal intertwines the two in a lucrative distribution agreement. Mistral AI's models will be integrated into Microsoft's Azure platform.
Microsoft's dual investment in both OpenAI and now Mistral AI raises questions. The tech giant is increasing its already expansive reach within the AI industry. An influence with growing concern. Mistral AI is already adopting a closed-source stance in direct conflict with the open-source ethos it launched with.
AI's Influence in Sports Extends to Fan Engagement & Marketing
2023 showcased the sports tech sectors tenacity. It saw monumental deals like the PGA and LIV golf tours merger. And the lucrative broadcasting rights deals involving the EPL, Apple, and Major League Soccer.
Tech's transformative grip on sports is obvious. Startups are securing heavy funding and the market is set to balloon to $41.8 billion by 2027.
Augmented and virtual realities are revolutionizing the spectator experience. AI and big data analytics are reshaping team strategies and media narratives. Brands are accessing hyper-targeted advertising, fan engagement analytics, and personalized content strategies.
Google Is Paying Publishers 5-Figures To Test Secret AI Platform
Google's launched a private program with select publishers to test a new generative AI platform. Publishers commit to a 12-months of content creation using the new tech in exchange for a 5-figure stipend. In a statement clarifying the tool's purpose, Google asserts its design is to assist, not replace, journalists.
The goal is to help generate high-quality content from factual public sources. Not simply to republish work from other outlets.
Media and Entertainment Companies Go All-In on Generative AI
A remarkable 96% of media executives are gearing up to infuse their operations with generative AI. Leading the charge in this new era, businesses are diving into three key areas: boosting creativity with AI, drawing in audiences, and getting more efficient.
Companies like Immerso AI and Yotta are using AI to make media even more engaging. Meanwhile, Microsoft Xbox and Inworld AI are changing the way we tell stories in games. For understanding what viewers want, companies such as Displace and Telly are using AI to get smarter with ads and business plans. And when it comes to getting things done behind the scenes, Reduct.Video is making waves with tools that make managing content a breeze.
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