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Need to Know News - July 24th, 2024

Where AI is having a real impact today...how ArtBotAI plans to scale creative at light speed...and a sneak peak of LinkedIn's new AI ad tool.
Need to Know News - July 24th, 2024

In this week's Need to Know News edition...Meta is making waves with the release of Llama 3.1 - the largest open-source AI model to date...along with a bold prediction from Zuck...

The AI boyfriend business is booming...rumors that Call of Duty is already being developed with AI...plus, a whole lot more!

AI In Action

Amazon Rolls Out Generative AI Shopping Tool Rufus

Meta is releasing Llama 3.1, the largest-ever open-source AI model, which the company claims outperforms GPT-4o and Anthropic’s Claude 3.5 Sonnet on several benchmarks.

It’s also making the Llama-based Meta AI assistant available in more countries and languages while adding a feature that can generate images based on someone’s specific likeness. CEO Mark Zuckerberg now predicts that Meta AI will be the most widely used assistant by the end of this year, surpassing ChatGPT.

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Why eBay is Adding More AI Advertising Tools for Sellers

While Amazon hogged plenty of headlines this week with another gigantic Prime Day, competitors are adding advertising features to boost their own e-commerce capabilities. Another major player is eBay, which recently debuted new ad tools aimed at giving sellers more ways to advertise on and off the company’s platform. 

Along with a redesigned dashboard for tracking and optimizing campaigns, eBay on July 8 also added AI tools to help create campaigns. One feature lets sellers use AI to build campaigns around current and emerging marketplace trends. Another tool offers personalized campaign recommendations based on a seller’s listings for a particular day.

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🚀 Legally Steal these 27 PROVEN A.I. “Growth Codes”

The same ones our multi-million dollar marketing agency uses to crank out ads, emails, advertorials, and sales letters/VSLs that turn strangers into paying customers. Legendary marketer Frank Kern even says:

"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing” 

Access All 27 A.I. "Growth Codes" Now

Google’s AI Push Reshapes Ad Landscape As Privacy Concerns Linger

Google is betting big on AI to revolutionize its advertising empire, but privacy concerns loom large. The tech titan unveiled a staggering 30+ AI-powered ad features in Q2 alone, promising to streamline workflows and supercharge creative production. From AI-driven asset creation for retailers to skyrocketing connected TV views on YouTube, Google is weaving AI into the fabric of its ad platforms.

But Google's AI advertising revolution is still in its infancy. Translating these powerful capabilities into game-changing solutions will take time, and with privacy concerns reaching a fever pitch, Google must walk a tightrope between innovation and user trust.

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The AI Boyfriend Business is Booming

A growing number of women are seeking connection and comfort in relationships with chatbots — and finding their approximation of empathy more dependable than many human partners' support.

These female AI users, flipping the stereotype of under-socialized men chatting with AI girlfriends in their parents' basement, are challenging assumptions about the nature of human intimacy. 

AI companion apps are surging in popularity. Andreessen Horowitz calls it a "growth spurt," with eight apps making their 2024 debut on the firm's list of the top 100 genAI consumer apps, compared to only two on the list in 2023.

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Mars Leverages AI App Predicting Blood Sugar Responses to Food

Acquiring data about consumers’ blood sugar responses to certain foods is an expensive effort, but it is becoming much cheaper and easier through AI.

A collaboration between Mars, Inc., McLean, Va., and January AI, Menlo Park, Calif., is designed to unlock valuable information to guide product formulation.

“Through an AI-enabled approach to research innovation, Mars and January AI are sharing understanding, exploring broader cultural shifts and new and evolving consumption behaviors around food and health,”  said Darren Logan, PhD, vice president of research, Mars.

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At the Frontier of AI

Global Wearable AI Business Research Report 2024-2030: A $160+ Billion Market 

he "Wearable AI - Global Strategic Business Report" report has been released.

The global market for Wearable AI is estimated at US$51.9 Billion in 2023 and is projected to reach US$160.4 Billion by 2030, growing at a CAGR of 17.5% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

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Activision Blizzard is Reportedly Already Making Games with AI

A new report from Wired paints a picture of an industry that has already quietly accepted the technology, at least in some major AAA studios. Speaking to Wired, one anonymous source who once worked at the Call of Duty publisher claims that the company promised generative AI would only be used for concept art and other materials that wouldn't make their way into the final game.

However, the article claims that by the end of the year, Activision was already selling AI-generated skins in Call of Duty: Modern Warfare 3 via the Yokai's Wraith bundle. 

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🚀 Access the 27 PROVEN A.I. “Growth Codes” Our Multi-Million Dollar Marketing Agency Uses To Write A-List Copy In Record Time


Netflix Co-CEO Ted Sarandos Says AI Will “Generate a Great Set of Creator Tools”

On the Netflix earnings call executives were asked about the company exploring the use of generative AI on the platform and how it could impact both discoverability as well as the content.

“I think that AI is going to generate a great set of creator tools, a great way for creators to tell better stories,” Sarandos said. “And one thing that’s sure, if you look back over 100 years of entertainment, you can see how great technology and great entertainment work hand in hand to build great big businesses.”

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TSMC Becomes First Asian Company to Reach $1T as AI Demand Surges

Taiwan Semiconductor Manufacturing Company Limited, more commonly known as TSMC, became the first Asian firm to reach a market capitalization of more than a trillion dollars. It briefly surpassed Berkshire Hathaway to become the eighth most valuable company in the world. 

The company’s quiet rise comes on the wings of its massive portfolio of tech and manufacturing giants who source its semiconductors for AI.

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Dental-Care AI Startup Pearl Raises $58 Million 

Pearl, an AI startup focused on the dental industry, has raised $58 million.

The company announced its Series B in a news release Wednesday (July 24), saying it would use the funding to expand its line of dental AI products.

“At present, Pearl’s machine learning and computer vision tools solve a core challenge in dentistry: inconsistency in diagnostic accuracy, which directly impacts the quality of patient care,” the release said. “The company’s AI serves as a real-time aid to help dentists read patient x-rays, deliver consistent, objective, and accurate diagnoses, and clearly communicate findings to patients with precision, clarity, and confidence.”

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