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Need to Know News - March 6th, 2024

Need to know AI marketing news - March 6th, 2024
Need to Know News - March 6th, 2024

In this week's Need to Know News edition...Elon Musk launches a legal battle against OpenAI, alleging a breach of their foundational agreement to prioritize humanity over profit.

The prowess of AI creativity steps into the spotlight as ChatGPT-4 surpasses humans in divergent thinking tests.

And on the digital frontier, the ad-free realm of chatbots could soon be a relic of the past, as companies like Adzedek pave the way for sponsored content to weave into our AI conversations. Plus, a whole lot more.

AI In Action

Elon Musk Sues OpenAI Over AI Threat

Elon Musk says in a Thursday lawsuit that Sam Altman and OpenAI have betrayed an agreement from the artificial intelligence research company's founding to develop the technology for the benefit of humanity rather than profit.

"OpenAI, Inc. has been transformed into a closed-source de facto subsidiary of the largest technology company in the world: Microsoft. Under its new board, it is not just developing but is actually refining an AGI to maximize profits for Microsoft, rather than for the benefit of humanity," Musk says in the suit.

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Microsoft Debuts AI-powered Copilot for Finance

Microsoft continues to roll out more generative AI capabilities across its software offerings with the debut of its Copilot for Finance. The company says the AI service will make it easier for workers to sort data and find errors in financial reports.

Microsoft’s Copilot for Finance can provide real-time insights into corporate finance data, cutting down on the rigamarole of having to enter and search through seemingly endless rows and columns in Excel. It can also streamline audits, detect data variances, and help users generate PowerPoint presentations and emails based on available financial information using natural language prompts.

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AI Outshines Humans in Creative Thinking

ChatGPT-4 was pitted against 151 human participants across three divergent thinking tests, revealing that the AI demonstrated a higher level of creativity. The tests, designed to assess the ability to generate unique solutions, showed GPT-4 providing more original and elaborate answers.

ChatGPT-4 outperformed human participants in divergent thinking tasks, showcasing superior originality and elaboration in responses.

Despite AI’s impressive performance, researchers highlight AI’s lack of agency and the need for human interaction to activate its creative potential.

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JPMorgan Says Its AI Cash Flow Software Cut Human Work By Almost 90%

JPMorgan launched a free Cash Flow Intelligence AI tool last year for its corporate customers, and now the bank says the tool has helped some of them cut human-oriented manual work by close to 90%. About 2,500 unnamed clients use the AI tool, which makes it successful enough that JPMorgan may start charging for it one day, according to that same report.

"Cashflow forecasting is very complex and you need a lot of judgment," Tony Wimmer, the head of data and analytics at JPMorgan's wholesale payments unit, told Bloomberg.

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Perplexity Poised To Become Latest AI Startup To Hit Unicorn Status 

Perplexity AI is reportedly nearing completion of a funding round that will give the AI search startup a unicorn valuation of around $1 billion. The Wall Street Journal reported that the deal is being finalized and the new valuation. No new funding amount was disclosed.

The valuation is quite the jump from the $520 million the company was valued at just two months ago when it closed a $73.6 million Series B led by IVP, with participation from several other firms and strategics such as Nvidia and Jeff Bezos.

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Kayak’s New AI Features Let's Users Double-Check fFights With a Screenshot

Kayak launched new AI features that let people ask a chatbot for travel tips and find flights with just a screenshot. This brings Kayak in line with many other travel sites that offer AI services for trip planning and, now, price comparisons. 

PriceCheck, one of Kayak’s two new AI features, lets users check if they found the best price just by taking a screenshot of flight information they found somewhere else. Kayak said in a statement that customers can upload a screenshot of any flight, even if they found the flight on their competitors’ websites, and PriceCheck will “search hundreds of sites to see if we can find a better price.”

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At the Frontier of AI

Major Chatbots Experimenting With Ads

It was only a matter of time. Ads could soon take over chatbots as tech companies look for new ways to generate revenue from AI.

One startup is already showing how this could work. Adzedek calls itself an AI chatbot advertising marketplace. Essentially, it lets brands run sponsored ads in the responses of custom chatbots available in the OpenAI store and on apps that use OpenAI software. 

The company recently published a video demo of its service. The video showed a Nike ad being tacked on to the end of a response from a “Basketball Expert” chatbot about the greatest NBA players of all time.

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OpenAI Signs Open Letter to Build AI Responsibly

Just days after Elon Musk sued the company, OpenAI and other tech companies signed an open letter highlighting a “collective responsibility” to “maximize AI’s benefits and mitigate the risks” to society.

In a post on the social media platform X, OpenAI Chief Executive Officer Sam Altman said he was “excited for the spirit of this letter,” which was started by venture capitalist Ron Conway and his firm SV Angel. Altman said progress in AI “will be one of the biggest factors in improving people’s quality of life.”

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Businesses Might Not Be Ready for AI Survey Shows

Generative AI adoption rate for businesses is yet to match the hype around the technology, with data privacy, regulation, and IT infrastructure acting as major barriers to its widespread use, according to a recent survey.

The global survey of more than 300 business leaders by MIT Technology Review Insights and Australia-based telecoms company Telstra revealed only 9% of them were significantly using AI.

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Google Deal With Stack Overflow Keeps AI Info Flowing

Google will start training its Gemini chatbot using the expertise of software developers who share tips and tricks on the online community Stack Overflow in a deal announced Thursday.

The deal with Google, the details of which haven't been revealed, stands out in an era where content creators of all types are wary of giving AI systems access to their data. In stark contrast, a new round of lawsuits filed by news organizations allege their content was illegally "scraped" to train AI models.

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