Need to Know News - June 26th, 2024
In this week's Need to Know News edition...Snickers is using AI clones of a famous soccer manager to create personalized videos for customers...a new AI-driven cookieless ad tracking solution...how Google's AI overviews are shaking up SEO...Plus, so much more!
AI In Action
Snickers Hires AI Clone of Football Manager José Mourinho
Snickers has announced a new signing, in time for the summer of soccer: soccer manager José Mourinho. In a first of its kind partnership, the brand has teamed up with José to pioneer a fully authorized AI clone.
To create personalized videos of José for any fan submitting an Own Goal, Snickers has made pioneering use of AI. The first of its kind, in partnership with T&Pm and Helo, powered by ElevenLabs, Synclabs, and Open AI GPT 4.0, sees eight separate stages in the AI pipeline create a unique "chain of thought" architecture.
Including safeguarding, to ensure consistently entertaining and brand-safe original content, helping each output to feel unique without relying on templated content.
Amazon Unveils Cookieless Ad-Targeting Solution at Cannes Lions
Amazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifier. Ad Relevance, which is available via Amazon’s demand-side platform, uses AI to analyze billions of browsing, purchasing and streaming data points from across Amazon properties, matching those insights against what content a consumer is viewing in real time.
Amazon boasted the product can improve addressability among previously anonymous impressions for advertisers, as well as lower CPMs by as much as 34%.
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🚀 Legally Steal these 27 PROVEN A.I. “Growth Codes”
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search engine visibility strategies.
SE Ranking, an SEO platform, says there are both challenges and opportunities for online merchants as they navigate this shifting terrain. SE Ranking found that only 8.71% of keywords now trigger AIO in its study of 100,013 terms, a significant decrease from the 64% observed in pre-rollout testing.
Target Rolling Out Transformative GenAI Technology
Target Corporation announced plans to roll out a new AI tool to team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team members across the U.S.
The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more.
Why Business Leaders Are Flying Blind on AI Skills — And What to Do About it
Business leaders continue to panic around a perceived lack of AI skills. According to Salesforce data, only one-in-10 global workers have so-called “in-demand AI skills.” This concern is reflected among senior management, with Deloitte finding that 68% of executives report a moderate-to-extreme AI skills gap.
In fact, the phrase “AI skills” is a misnomer, and executives would do well to avoid blindly talking about it. Instead, leaders should focus on how humans can manage and work alongside AI tools. The AI skills gap is misunderstood. Here’s what business leaders should think about.
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At the Frontier of AI
OpenAI Co-Founder Sutskever Sets Up New AI Company Devoted to 'Safe Superintelligence'
Ilya Sutskever, one of the founders of OpenAI who was involved in a failed effort to push out CEO Sam Altman, said he's starting a safety-focused artificial intelligence company.
The company vowed not to be distracted by “management overhead or product cycles,” and under its business model, work on safety and security would be “insulated from short-term commercial pressures,” Sutskever said.
Generative AI Virtually Ubiquitous in Global Business
Bain's latest proprietary cross-industry Generative AI Survey indicates that almost 9 in 10 companies (87%, up from 83% in October last year) have already deployed or are now piloting the technology, with adoption continuing to climb rapidly across all use cases.
More than 60% of businesses surveyed put it among their top three priorities for this year and next, with 87% ranking it among their top five priorities for the next three to four years.
81% of Creatives Think AI Will Benefit Their Work in New Study
A new study on the use of artificial intelligence in the arts found that 81% of creatives believe AI will benefit their work, but a majority 71% agreed that regulation of the new technology is a primary concern.
The study, titled “AI Takes Center Stage: The Real-Time Impact of AI in Creative Media & Marketing,” polled 500 creative professionals and was presented Thursday at Cannes Lions by United Talent Agency‘s research and strategy division, UTA IQ.
73% of Entertainment and Marketing Creatives Think AI ‘Will Elevate Content’
According to the same study by the talent agency UTA, 73% of entertainment and marketing creatives believe generative artificial intelligence “will elevate content,” and 75% of those currently using AI say they are “creating higher-quality work” with it.
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AI Will Eliminate Certain Roles, But Will Create More Jobs: Deloitte
AI will replace people with people, contrary to the common narrative, Deloitte's AI Executive Rohit Tandon said, emphasising that the future belongs to AI-human collaboration, not replacement, as he envisions a revolutionary era where technology empowers, rather than replaces, the workforce.
"AI will, with people, replace people... It's not just AI replacing people. You still need humans in the loop," he said.
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