Need to Know News - July 17th, 2024
In this week's Need to Know News edition...where AI is having a real impact today...how ArtBotAI plans to scale creative at light speed...and a sneak preview of LinkedIn's new AI ad campaign tool now launching this fall. Plus, a whole lot more.
AI In Action
Amazon Rolls Out Generative AI Shopping Tool Rufus
Amazon has rolled out Rufus to all of its U.S. shoppers after introducing the tool in February. While debuting Rufus during a call with analysts, Amazon CEO Andy Jassy said the tool marked “a significant customer experience improvement for discovery.”
Using Rufus, shoppers can view previous orders, ask about product updates, compare items and review product details. So far, Rufus has received “tens of millions of questions” from customers, the company said.
Generative AI Business Value Emerges In Diverse Use Cases
Generative AI is no longer just hype - it's delivering real business value across industries in 2024. According to McKinsey, 65% of businesses now regularly use GenAI in at least one function, double from a year ago.
Healthcare organizations like Northwestern Medicine are using GenAI models to rapidly analyze medical images, boosting radiologist productivity by 40%. In transportation, Duos Technologies' AI is conducting real-time railway inspections, improving accuracy by 8x.
Even local governments are realizing the benefits. The City of Amarillo, Texas created a multilingual GenAI assistant to expand access to city services for non-English speakers.
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How to Lead an AI Transformation with Customer Care
Don't know where to start implementing AI? Customer care should be at the top of your list. By begining with customer care, you keep the focus on improving your customers' lives, tap into a goldmine of customer insights, and can demonstrate tangible ROI to build confidence for further investments.
Take Frost Bank, which uses AI behind the scenes to assist agents in real-time, resulting in a 91% customer satisfaction score.
Full Story
Claude AI is Now On Android
AI brand Anthropic is bringing its Claude app to Android two months after making its debut on iOS. The Android app runs on Claude 3.5 Sonnet which the company states is their most powerful model yet. It possesses multilingual processing to provide “real-time language translation” and “advanced reasoning”. The latter allows the AI to help with complex tasks such as helping users analyze data for work.
Plus, just like the iOS app, a conversation with Claude can continue off your smartphone and pick up on the browser version or an iPhone.
San Antonio Company Uses AI for Warehouse Management with Human Integration
San Antonio company Plus One Robotics not only leverages AI to enhance warehouse management operations but emphasizes that humans remain integral to the process.
Erik Nieves, co-founder and CEO says, “AI, as good as it is, it can’t keep up with that rate of change, but you and I can. We use humans to sort of augment when the AI is insufficient, a person jumps in and says, ‘yep, I see what you need to do’ and tells the robot remotely. And that’s why the company’s called Plus One, because you add one human being and watch just how much more effective the systems are.”
At the Frontier of AI
Google-Backed AI Startup Cropin Wants to Predict Future of Food
Google-backed startup Cropin Technology Solutions is revolutionizing farming with Sage, a real-time intelligence solution powered by Google's Gemini AI model. Sage converts the world's agricultural landscape into a proprietary grid-based map and delivers precise predictive intelligence for 13 vital crops that account for 80% of global food demand.
Decision-makers can now ask questions about crop performance and life cycle in their native language, gaining invaluable insights into productivity, climate, farm practices, and soil.
KPMG: 99% of Firms Expected to Adopt AI in Financial Reporting in Next Three Years
Some 10% of companies have widely adopted AI in financial reporting, while nearly 72%re piloting or using it selectively, according to a global survey by KPMG International.
The survey titled "AI in Financial Reporting and Audit: Navigating the New Era” also reported that 99% of organizations are expected to adopt AI into their financial reporting processes in the next three years.
Former OpenAI, Tesla Engineer Andrej Karpathy Starts AI Education Platform
Computer scientist Andrej Karpathy announced on Tuesday that he was starting an AI-integrated education platform named Eureka Labs, leveraging years of experience at ChatGPT developer OpenAI and Tesla. Education platforms have taken advantage of the boom in generative artificial intelligence since the launch of ChatGPT in November 2022 to improve and create digital learning content.
A teacher would design courses on the Eureka Labs platform, but they would be aided by an AI teaching assistant to guide students through the learning material, Karpathy said in a post on X.
Omnicom Unveils ArtBotAI to Drive Digital Content at Scale
Omnicom is pushing deeper into the generative AI realm with the unveiling of ArtBotAI, its next-generation intelligent content platform that is designed to solve what is billed as a common CMO dilemma around how to efficiently optimize creative content at scale without losing out on quality.
ArtBotAI has the power to assemble clients’ digital assets to create personalized experiences and is intended to handle the workload that content studios and one-off tools often struggle with, per release details.
LinkedIn’s AI Ad Campaign Tool Will Launch this Fall
LinkedIn will roll out its AI ad campaign tool, Accelerate, for advertisers this fall, per Digiday.
Accelerate, which LinkedIn says will reduce the time of creating a campaign from 15 hours to five minutes, has been in limited testing since October. Additionally, LinkedIn claims that Accelerate will reduce cost per action by 52% compared with traditional campaigns.
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