Need to Know News - June 13th, 2024
In this week's Need to Know News edition...the top AI features Apple announced at WWDC 2024...AI-generated ads produce $27 million for one legacy cable company...And the report showing AI adoption in advertising is happening faster than expected.
Plus, a whole lot more!
AI In Action
The Top AI Features Apple Announced at WWDC 2024
Thanks to Apple’s newfound — and heavy — investment in generative AI tech, the company had loads to showcase on the AI front, from an upgraded Siri to AI-generated emoji.
Apple announced a deal with OpenAI to bring ChatGPT, OpenAI’s AI-powered chatbot experience, to a range of its devices. It introduced new photo-editing tools to remove objects and people from photos. And it rolled out an AI capability to proofread, rewrite and summarize text across content, including notes to emails.
Flyhomes Launches World’s First AI-Powered Home Search Portal
Flyhomes launched in 2016 and has focused on helping consumers toward the end of their homebuying journey. Now the company is using generative AI to answer questions from prospective buyers. The question-answer system is powered by OpenAI and other models.
Flyhomes CEO Tushar Garg told GeekWire it has a “super high” level of accuracy and compiles with the Fair Housing Act to ensure questions that would violate housing discrimination laws are not answered.
Full Story
🚀 Legally Steal these 27 PROVEN A.I. “Mega-Prompts”
"They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing”
Access All 27 A.I. "Mega-Prompts" Now
Oil and Gas Industry Hops on Generative AI Bandwagon
AI offers great potential for cost savings, accident reduction, and lowering greenhouse gases by analyzing more diverse data. Additionally, it can be used widely across the workforce, not just by programmers and data analysts.
"Extracting this data from the copious amounts of data generated by drilling activities has historically posed a significant challenge for industry leaders," recently wrote Tim Hafke, content marketing specialist with AlphaSense. "That's where Gen AI comes in."
Microsoft-Backed Mistral AI Raises $645 million at a $6 billion Valuation
The French startup is just over a year old but has raised huge sums of money and is vying to take on OpenAI and become Europe’s AI champion. Mistral AI is building large language models which underpin applications like chatbots popularized by ChatGPT.
AI-Generated Ads Produce $27M in Revenue for Charter's Spectrum Reach
Following a partnership with Waymark to deploy its AI tools for quick creation of local ads, Spectrum and Waymark are reporting that in 2022, Spectrum Reach's team locked in $11.5 million in ad dollars with Waymark's AI spec spots and commercials. In 2023, they increased that number to $27 million.
The companies also reported in a recently published case study that Spectrum Reach and its clients used Waymark’s AI to boost operations across the board, producing nearly 7,000 rendered commercial projects.
Full Story
At the Frontier of AI
AI Adoption In Advertising Happening Faster Than Expected
More than 90% of advertising will be AI-enabled by 2029, three years earlier than originally anticipated by GroupM — one of the world's largest ad-buying agencies — per a new projection.
Microsoft, Nvidia Lead In Investing In AI Startups, But Others Close Behind
Just last week it was reported chip giant Nvidia, Salesforce Ventures and Cisco all participated in a $450 million investment for Toronto-based AI startup Cohere. That same day, Cisco and its investment arm — Cisco Investments — made news when it launched a $1 billion AI investment fund.
Let’s take a look at Big Tech and where they are putting their cash.
AI to 'transform' gaming but costly: Ubisoft CEO, Yves Guillemot
He described AI as "something that will transform our games." Yves continued, "What we see with Gen AI is the possibility for those worlds – those action adventure open worlds – to be a lot more interactive and more alive.
When I say alive... if you meet a non-playing character, you can speak with that person and you can have a relationship with that person."
But with a heavy demand on computer processing and resources to train the models, "the only problem is how much it will cost," Guillemot said.
How Can New AI Features for Meta's WhatsApp Business help You?
Meta CEO Mark Zuckerberg announced new AI-powered features for WhatsApp Business apps at the global Conversations event in Sao Paulo this week.
The 40-year-old tech billionaire said: "Now, our vision is not just to build a single AI assistant, but also to enable lots of different AIs that can serve different purposes, including for businesses.
"Any business should be able to quickly stand up an agent that can talk to your customers, provide support, and facilitate commerce."
Walmart Tests In-App Generative AI Shopping Assistant
Walmart is beta testing a generative AI-powered shopping assistant in its mobile app, the company announced last week. The assistant will show up for select customers in categories such as home products and electronics. Shoppers can ask for advice using natural language phrases like “Which TV is best for watching soccer?”
GOT 15 SECONDS?
Thanks for reading.
Until next time!
The AI Marketers
P.S. Want to get your AI tool in front of our audience of over 11,000 AI enthusiasts? Simply fill out this form to see if we're a good match.
