Need to Know News - March 20th, 2025
In this week's Need to Know News edition:
🤖 Claude just got a powerful web search upgrade...
🤖 Google NotebookLM's new mind-mapping feature is turning heads...
🤖 LinkedIn's latest study reveals the #1 skill marketers are rushing to add to their resumes in 2025 — is your team falling behind?...
And whole lot more!
Claude Can Now Search the Web
Claude, the AI assistant, just got smarter with a powerful new ability: web search. This update means Claude can now access fresh information from across the internet instead of relying only on its built-in knowledge.
When you ask questions about recent events or need up-to-date data, Claude can now deliver accurate answers with source citations you can verify.
The upgrade helps professionals across industries:
- Sales teams can research prospect companies before meetings
- Financial analysts can check current market trends
- Researchers can find the latest studies for grant proposals
- Shoppers can compare products across different websites
Currently, web search works for paid Claude users in the US, with wider availability coming soon.
Court Rules: AI Can't Get Copyrights Without Humans
A federal appeals court just made a big decision about AI and art: machines can't own copyrights. The court rejected Stephen Thaler's attempt to copyright an image created solely by his AI system called DABUS.
Why does this matter? It sets an important boundary in the growing AI industry. Judge Patricia Millett wrote that copyright law "requires all work to be authored in the first instance by a human being."
This case is different from artists who use AI as a tool. Those creators might still get copyrights because humans guide the process. Thaler strongly disagrees with the ruling and plans to appeal. Meanwhile, the Copyright Office is celebrating the decision, calling it "the correct result."
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
>>Access All 27 Prompts Here<<
Google's NotebookLM Adds Mind Maps to Its Growing AI Toolkit
Google's free AI note-taking app just got a powerful new feature: mind maps. This visual tool turns your notes into interactive diagrams that make complex ideas easier to understand at a glance. Here's how it works:
Just click "Mind Map" in any notebook, and the AI creates a visual web of connected concepts from your content. Click on any node to see summaries and ask follow-up questions about specific topics.
The author of the linked article, a dedicated Obsidian user, admits NotebookLM is becoming harder to ignore with each update. Recent additions include AI-generated podcasts and interactive discussions - making it nearly a complete study solution..
Chatbots Are Replacing Therapists Faster Than Anyone Expected
People are turning to AI for therapy faster than experts expected, and it's easy to see why. Traditional therapy costs $100-300 per session, and 60% of psychologists have no openings for new patients.
Claude has emerged as the leading "therapy bot," especially popular among tech professionals. Unlike other AI tools, users find Claude more empathetic and less robotic in conversations.
Why are people choosing AI therapy?
- It's available 24/7 with no waitlists
- There's no judgment or social anxiety
- It's significantly cheaper than human therapists
AI Skills Now Top Priority for Marketers in 2025
LinkedIn's latest study reveals AI literacy is the #1 skill marketers are adding to their resumes. This comes as no surprise with 59% of marketers already using AI in their daily work.
The pressure is real - 72% of marketers feel overwhelmed by how quickly their job is changing. Most (54%) believe AI will significantly change how they work within the next year.
But it's not just about AI. The study shows growth and revenue skills rank second on the list. Other in-demand skills include budget management, campaign planning, and data-driven decision making - all pointing toward the same goal: delivering measurable results in a rapidly changing landscape.
Adobe Launches AI Agents to Make Marketing Websites Smarter
Adobe just added AI "agents" to its marketing tools that help brands create smarter website experiences. These new tools can personalize content based on how visitors find your site - like showing different information to someone who clicked a TikTok ad versus a Google search result.
People now expect to chat with websites like they do with ChatGPT. Adobe's tools make this possible while giving the chatbot important context about the visitor.
For example, if someone clicks on a beach vacation ad and then asks about booking a trip, the chatbot can recommend similar destinations they might like.
AI Turns Accounts Payable Teams Into Financial Fortune Tellers
Companies are using AI to transform their accounts payable departments from boring back-office functions into strategic powerhouses. The latest PYMNTS Intelligence report shows AI is giving businesses a crystal ball for cash flow.
What's happening? AI helps predict when customers will pay, spots spending patterns, and flags problems before they happen. This means companies can see financial challenges coming instead of just reacting to them.
The results are impressive:
- Top firms see a 36% return on investment over three years
- Middle-market companies using AI are 47% less likely to report high operational uncertainty
- 78% of organizations plan to increase their AI budgets
Most Innovative AI Companies in 2025
Fast Company just released its prestigious list of the most innovative AI companies for 2025, highlighting a major shift in how AI is advancing. Instead of just making bigger models with more data, companies now focus on giving AI more time to "think" during the reasoning process.
Nvidia tops the list for its groundbreaking Blackwell processor that powers the AI revolution, while OpenAI earned the #2 spot for its o1 model that takes longer to answer but delivers much better results.
Google DeepMind (#3) finally caught up with Gemini 2.0, the first truly "multimodal" AI that understands images and video naturally. The most exciting breakthrough comes from Anthropic (#4), whose Claude can now use your computer - clicking buttons, filling forms, and browsing websites to complete tasks.
Italian Newspaper Creates World's First Fully AI-Generated Edition
Il Foglio, an Italian newspaper, just made history by publishing the first edition completely created by artificial intelligence. The conservative daily launched a special four-page "Il Foglio AI" section that uses AI for everything - writing, headlines, quotes, and even attempts at humor.
The experiment aims to show how AI impacts the way we work. Journalists only asked questions and read the answers - the AI did all the writing.
The articles covered topics like Trump, Putin, the Italian economy, and modern relationships. They were clear and well-structured with no grammar mistakes.
Pizza Hut Creates AI Buddy for March Madness Fans Watching Alone
Pizza Hut just launched "Hutty," its first AI chatbot that keeps basketball fans company during March Madness. This smart move targets the "second screen" habit - most fans scroll on phones while watching games.
Hutty offers real-time game comments and gives fans a chance to win free pizza for a year, discount codes, and cool swag. You can find the chatbot on Pizza Hut's Instagram page.
"Many fans are watching alone," says Pizza Hut's marketing chief. Hutty turns solo viewing into a shared experience.
Thanks for reading.
Until next time!
The AI Marketers
P.S. Help shape the future of this newsletter – take a short 2-minute survey so we can deliver even better AI marketing insights, prompts, and tools.
[Take Survey Here]
