Need to Know News - July 31st, 2024
In this week's Need to Know News edition...ChatGPT voice is here (sorta)...Meta is finally rolling out AI chatbots for creators...a new high-powered AI tool for the everyday marketer...and so much more!
AI In Action
ChatGPT's Advanced Voice Mode has Now Landed For Some
ChatGPT's impressive new Advanced Voice Mode, which it demoed back in May during the launch of GPT-4o, is now rolling out to some Plus subscribers. But a new OpenAI comment suggests that a full release for the feature may not happen until the end of the year.
Unfortunately, there's nothing you can do to get the feature aside from waiting –OpenAI says "we'll let you know as soon as you're in"
TikTok Reportedly Fueled Microsoft's AI Business
ByteDance Ltd.'s TikTok was paying close to $20 million per month to Microsoft Corporation in order to obtain OpenAI’s artificial intelligence models, The Information reported on Wednesday citing a source familiar with the matter.
The source, who looked at Microsoft's internal financial documents, shared that the sum TikTok paid makes up nearly 25% of the tech giant's total revenue generated from this specific business.
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Vimeo Rolls Out AI Video Translation for Business Customers
A new AI feature will let Vimeo enterprise customers generate translated videos that even match the voice and tone of the original speakers. The company envisions the feature will be useful both for localizing corporate training and town hall–style updates shared internally at businesses and for translating public-facing marketing and documentation videos for international customers.
At launch, enterprise users will be able to translate videos from 57 input languages to up to 29 output languages
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AI is Improving Online Shopping for Businesses and Customers
Generative AI is transforming online shopping, and a new study from Brunel University London shows how businesses can harness this technology to boost sales and customer satisfaction. The researchers trained an image-based virtual try-on model using over 16,000 pairs of images, surpassing the realism of existing solutions.
Their AI can change the pose of the virtual model, letting customers see clothing from various angles. They also created short videos from the try-on images for an even more immersive experience. The team's MARK-GEN framework guides businesses in setting clear objectives, collecting diverse training data, and evaluating the model before deployment.
Meta is Rolling Out its AI Studio in the US for Creators to Build AI Chatbots
The company first announced the AI Studio last year and started testing it with select creators in June this year. Meta is making the tool available to all creators, who can use their own prompts or suggested templates to build a chatbot.
Users can build the bot for caption creation, post formatting, or meme generation. You can use the chatbot just for yourself or share it with anyone. These chatbots work across Meta properties, including Instagram, Messenger, WhatsApp and the web.
At the Frontier of AI
Perplexity Will Put Ads in its AI Search Engine
Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers.
Taco Bell is Expanding AI Drive-Thru to Hundreds of U.S. Locations
Already in use at roughly 100 Taco Bell eateries in 13 states, the company's rollout plans come after testing the technology for about two years. Benefits include improved order accuracy, cutting wait times and "providing a consistent, friendly experience," according to the company, which operates 7,400 stores across the U.S.
"With over two years of fine-tuning and testing the drive-thru voice AI technology, we're confident in its effectiveness in optimizing operations and enhancing customer satisfaction," Lawrence Kim, Yum's chief innovation officer, stated in a news release.
New AI Marketing Tool Aims to Be A Data Scientist, Strategist, and Planner All Rolled Into One
Adam Brotman, Forum3 cofounder and former Starbucks head of digital, says that the advancements at large marketing and ad firms are impressive, but the majority of brands can’t afford access to them.
“The typical marketer out there is usually under-resourced, busy, looking to get an edge to get more work done and put more effective work out there,” says Brotman
“Usually, they have a few subscriptions to an SEO service, or a writing service, or a trends service. We’re not trying to replace all that, but offer something to the SMB (small and medium business) marketer that they can afford, and that provides some of that power they’re reading about at the big agencies.”
Nvidia Stock Jumps 11% After SIGGRAPH Unveil: ‘Next Wave of AI is Robotics’
Nvidia looks like a world-beater again as a slew of announcements related to the “next wave” of artificial intelligence has its market capitalization up about 11%.
Speaking at the annual Special Interest Group on Computer Graphics and Interactive Techniques (SIGGRAPH) event in Denver, Colorado, Nvidia CEO Jensen Huang announced several new services designed to bridge the gap between the digital and physical worlds.
Nothing’s New AI Widget Is Trying to Make Its CFO a News Star
Nothing has a new smartphone—the Phone (2a) Plus—nearly identical to the Phone (2a)it released earlier this year, but with slightly beefed-up specs. But it isn't the new Android handsetwe find most interesting, it's the company's new widget.
The “News Reporter” widget, available by default on all Nothing and CMF smartphonesplus other Android and iOS devices via the Nothing X app, lets you quickly play a news bulletin summarized by artificial intelligence. It is read out by the synthesized voice of Tim Holbrow, the company's chief financial officer. (Nothing is using ElevenLabs' techfor sound synthesis and output.) As soon as you tap the widget, you're greeted by a soothing British voice.
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Thanks for reading.
Until next time!
The AI Marketers
