Need to Know News - August 7th, 2024
In this week's Need to Know News edition...what Google's Antitrust ruling means for advertisers...OpenAI's exec exodus...Reddit's boosting its AI ads arsenal. Plus, a whole lot more!
AI In Action
What the Google Antitrust Ruling Could Mean for Advertisers
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising.
Combine that with the new types of AI-powered search, and it’s easy to see how there could be a real challenge to Google’s dominance for the first time.
“This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.
ByteDance Joins OpenAI's Sora Rivals with AI Video App Launch
ByteDance has expanded its offering of a software that can generate videos based on text prompts, joining a growing number of Chinese tech firms entering an emerging market also targeted by ChatGPT creator OpenAI.
Jimeng AI, developed by ByteDance-owned Faceu Technology, is now available on the Apple App Store for Chinese users, Reuters' checks showed on Tuesday, following its release on Android on July 31.The launch of a text-to-video model by the parent of short video app firm TikTok follows a series of similar model releases in recent months in China.
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Lingnan Study Using AI Analyses Over 16,000 Social Media Videos in Order to Show Key Marketing Strategies that Boost Viewership
What if AI could reveal the secrets to creating viral videos on YouTube? A groundbreaking study by Lingnan University has done just that.
By analyzing over 16,000 social media videos, the researchers uncovered key strategies to boost views and engagement. Strong emotions in thumbnails attract clicks, while overdoing it in titles can backfire. Punctuation, capital letters, and emojis in titles also drive views.
But the real gems are in the details. Shorter videos, high-res thumbnails, and vibrant colors are a must. Captions on thumbnails are gold, and positive vibes in titles work wonders. Even the strategic use of questions can make or break your view count.
Full Story
Sonova Launches Hearing Aid with Real-Time AI, First in Market
Switzerland's Sonova on Tuesday introduced a hearing aid that utilises real-time artificial intelligence to improve speech clarity from background noise, the first such product in the global market, sending its shares 5% higher.Along with the hearing aid, named Sphere Infinio, Sonova is launching a new Infinio platform.
"The launch of both new platform and product should be a surprise to the market, because nobody knew this technology and this benefit (real-time AI), which is quite significant, will be available for anyone already this year," CEO Arnd Kaldowski told Reuters in an interview.
OpenAI Co-Founder Schulman Leaves for Anthropic, Brockman Takes Extended Leave
John Schulman, one of the co-founders of OpenAI, has left the company for rival AI startup Anthropic.
In addition, OpenAI president and co-founder Greg Brockman is taking an extended leave — through the end of the year — after nine years at the company to “relax and recharge,” the company confirmed.
Schulman posted about the decision on X today, saying that it stemmed from a desire to deepen his focus on AI alignment — the science of ensuring AI behaves as intended — and engage in more hands-on technical work.
At the Frontier of AI
Reddit Acquires Memorable AI To Build Its Version of Google PMax
Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday.
The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI-based creative generation and optimization tools within the past year.The acquisition will allow Reddit to run creative optimization across multiple types of media, including display and video.
AI Startup Raises $25M, Inks Deals with Major Media Companies
A handful of major news and music companies have agreed to license their content to ProRata.ai, a generative AI startup that claims it can accurately attribute and share revenues with content owners from AI chatbot subscriptions.
Media partners hope ProRata.ai's business model will pave the way for a new AI economy that honors the value of premium content. Financial Times, Axel Springer, The Atlantic, Fortune and Universal Music Group have signed on to share subscription revenue on a per-user basis.
Amazon Music Launches Topics, New AI-Powered Feature that Makes it Easier to Discover Podcasts
Amazon Music announced a new feature that uses artificial intelligence (AI) technology, powered by Amazon Web Services (AWS), to make it easier to explore and discover podcasts. Just like the name suggests, Topics lets you browse podcast episodes by the topics mentioned in episodes. The feature is rolling out across top podcasts on Amazon Music.
Amazon's Professional AI Image Generator is Getting the V2 Upgrade
Amazon is one of the big names that jumped on the AI-powered services bandwagon. The company offers useful tools for both normal users and brands. Now, Amazon has upgraded its own AI image generator with more capabilities and editing possibilities.
Officially known as Amazon Titan Image Generator, the service is receiving its V2 upgrade. This is one of those tools designed for professional use by other companies. Its main goal is to generate professional-quality marketing images. However, it does not resort to stock images or content available on the web. Instead, the Titan Image Generator relies on the company’s own content.
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