(Insane) 16-Year-Old Builds $12 Million AI Company
Top Insights
How Stefan Used AI To Rapidly Generate 36 Unique Mechanism Ideas
Using AI tools and developing the right processes to fully leverage them allow you to get exponentially more done in a given day. Not just work, but extra time to spend doing what you love with who you love. AI automates processes that used to take hours and hours. Now they take 15-30 passive minutes where AI is just handling everything in the background. And you get incredible outputs that are immediately implementable.
This is one of the many reasons why it's so silly to hear people be doubters or haters on AI, or act like it's a fad. It's not a fad, it's a freaking revolution. And right now, those who are harnessing its power fully will experience some of the most productive and even fulfilling periods of their lives.
In a new video, Stefan Georgi takes you behind the scenes of how he used AI to crank out 36 unique mechanism ideas...as well as 9 expanded, pretty much "copy-ready" unique mechanism sections...for a memory enhancement offer.
Watch the Full Video
The AI Copywriting Showdown: ChatGPT vs. Claude
ChatGPT exploded onto the scene, but recently Claude 2 is stealing the chatbot's shine. How do these two bots stack up when it comes to churning out high-converting emails?
Damon Niquet decided to settle the score and pit them against each other in an all-out copywriting cage match. He used each chatbot to write an email for the bizopp space. And the results reveal unique strengths, odd weaknesses, and unexpected surprises from both AI platforms.
One produces eerily natural writing in places but makes bizarre mistakes that leave you scratching your head. The other aims to dazzle you with sophisticated verbiage but often leaves you confused and needing to rewrite.
When it comes to persuading prospects and selling products, which chatbot has the winning way with words? Damon's side-by-side comparison gives you a clear look into where the matchup stands.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's feature is the "Story Circle Prompt" you can utilize to replicate Dan Harmon's (Co-creator of Rick and Morty) famous storytelling framework. The same one he uses to structure narratives in a cyclical manner. It's an adaptation of Joseph Campbell's "Hero's Journey" but simplified into eight distinct steps.
The Story Circle is designed to represent the journey of a character through a story, ensuring that the character grows and changes as a result of their experiences.
Huge shoutout to the brilliant Dave Katague for sharing this inside the AI Marketers Facebook group. Here's the first part of the "Story Circle Prompt":
We want to breakdown the most important and useful parts of this interview to create a shorter 2-3 minute punchy story-based edit to inspire an audience to see the validation and verification of a real social proof filled case study to show authenticity of real outcomes and position the brand, and the product/service one that can achieve results.
Whilst we will be using a simplified version of the Hero’s Journey framework, I’d like you to also keep in mind Seth Godin’s definition of a Marketing Story which is “At first I knew this, but then I found this, and now... I know this.”* For the prompt, I’d like you to be a video editors assistant and find all of the required story beats we’d need to tell this story well.
When thinking about the Hero’s Journey well be for this example using Dan Harmon’s “Story Circle” framework, the sections are as follows:
Discover the Full Prompt Here
Unraveling AI
Subscriber Submitted Question: "You used the term AI marketer several times and the term full stack copywriter several times. Can you describe what those mean to you in a bit more detail? Thanks"
Our Answer: So "full-stack" typically refers to one's full suite of marketing related skills. This doesn't mean you're an expert in all of these things, but you have a strong foundational knowledge and can help with them.
So for example: Media Buying, Content/Organic, Conversion and Revenue Optimization, Email Marketing + List Management, Phone Sales Teams, Analytics, Increasing LTV or Retention, Funnel Design, VSL Production, Etc.
When I talk about an AI Marketer, I'm basically just referring to someone who can provide a lot of assistance to a business (whether a client or one they work for or partnered in) using AI Tools. That's important because when leveraged properly, AI Enables you to to do full-stack marketing activities much more efficiently in terms of both speed and money.
Lastly, and at the risk of repeating myself: I'm not saying become an expert in all of the things above. Instead I'm saying gain a knowledge. This often happens from being part of an in-house team (good when early on), partnering in a biz (good when established) or owning your own offer (best after you've developed a suite of full-stack skills/have the knowledge) - Stefan.
Tool to Try
Adobe Firefly 2 - This week Adobe unveiled its Firefly Image 2 model — the latest version of its AI image generator that powers popular features like Photoshop’s Generative Fill— alongside two new Firefly models for generating vector images and design templates.
While only out via a web-based beta, a lot of folks are already saying Firefly gives popular AI art generators Midjourney and DALL·E 3 a run for their money.
Adobe says its new Firefly Image 2 model generates significantly higher-quality images compared to its predecessor, particularly regarding high-frequency details like foliage, skin texture, hair, hands, and facial features when rendering photorealistic humans.
Furthermore, Adobe says its Firefly 2 model is designed to be safe for commercial use because it was trained on licensed content like Adobe Stock and public domain content where the copyright has expired.
Not only is Firefly a massive upgrade, it may be superior to its competitors for generating certain types of images like realistic looking hands, product photography, and knolling angle photos.
Here are a few of the images we created using Firefly 2:
In the News
16-Year-Old's AI Company Now Valued at $12 Million
16-year-old Indian prodigy Pranjali Awasthi has achieved a remarkable feat by securing a $12 million valuation for her company, Delv.AI. Delv.AI aims to help researchers efficiently access specific information amidst the vast expanse of online content. The company's mission is to harness machine learning to improve data extraction processes and break down data silos.
Awasthi gained recognition through her participation in an AI startup accelerator in Miami, which was overseen by Lucy Guo and Dave Fontenot of Backend Capital. This accelerator program was instrumental in helping her secure investments from On Deck and Village Global.
Delv.AI raised $450,000 in funding just last January 2022 and is now valued at an impressive $12 million.
Full Post
Klarna Takes Aim at Google and Amazon with AI Image Recognition Tool for Shopping
Swedish technology startup Klarna aims to challenge major U.S. tech giants by introducing its artificial intelligence-powered image recognition tool, designed to assist users in finding products they wish to purchase.
Launched on Wednesday, this feature allows users to point their phone at clothing or electronic items and receive results for similar products directly within the Klarna app.
Klarna's CMO, David Sandstrom, highlighted that the advantage of Klarna’s image recognition technology over Google lies in its specific focus on enhancing the shopping experience, rather than directing users to broader web search results.
Mind Fodder
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Please let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
