Latest

Dec
13
How People Really Use AI (It's Not What You Think)

How People Really Use AI (It's Not What You Think)

Discover surprising AI trends: From emotional support & parenting to crisis help & research. Anthropic's study reveals how people really use AI.
5 min read
Dec
11
Need to Know News - December 11th, 2024

Need to Know News - December 11th, 2024

Open AI's text-to-video tool Sora is finally here...AI celebrity mentors you can chat with anytime...reduce abandon checkouts with Mastercards AI
7 min read
Dec
09
Monday Memo

Monday Memo

Psychology is more infectious than the flu...loving the walk...and why fancy restaurants utilize dim lighting.
4 min read
Dec
06
'AI Narrative Ads' Slash Beer Giant’s Costs By 75%

'AI Narrative Ads' Slash Beer Giant’s Costs By 75%

Discover how Sierra Nevada Brewing Co. achieved 29% more reach and 75% cost savings using AI-powered narrative ads VS traditional TV advertising.
6 min read
Dec
04
Need to Know News - December 4th, 2024

Need to Know News - December 4th, 2024

AI breaks makes major Black Friday impact...Chatbots just beat humans in a shocking domain...AI is boosting revenue for 100% of car dealerships.
6 min read
Dec
02
Monday Memo

Monday Memo

We're obsessed with comparing ourselves to others..."The Anxiety Cost of Unmade Decisions"...and why gift cards mean more than cash.
4 min read
Nov
30
Prompt Inside: Seeing Is Selling

Prompt Inside: Seeing Is Selling

Remember the last time someone told you how amazing their product was? Now, remember the last time someone showed you? Big difference, right? Our brains are wired to trust what we see over what we're told.
5 min read
Nov
27
Need to Know News - November 27th, 2024

Need to Know News - November 27th, 2024

HBO will turn TV shows into AI-curated shopping sprees...TruStone's AI assistant cuts call volume by 20%... QuickBooks' new AI helper slashes small business paperwork.
6 min read
Nov
25
Monday Memo

Monday Memo

Just ship it...borrowing audiences when you can't afford ads...and do 'we buy ugly houses' signs actually work?
4 min read
Nov
21
Need to Know News - November 21st, 2024

Need to Know News - November 21st, 2024

Perplexity launches AI-powered shopping...AI helped one trucking company slash their delivery time...and AI spending is exploding even higher.
6 min read