Latest

Oct
09
Need to Know News - October 9th, 2024

Need to Know News - October 9th, 2024

New AI-powered video editing tools for Facebook Ads...Zoom is letting AI avatars talk to your team for you...why the O.G. of tech startups says AI changes everything
6 min read
Oct
07
Monday Memo

Monday Memo

Be honest in your copy...stop trying to win literary awards with your copy...and how indirect, gamified purchasing systems work,
4 min read
Oct
03
Need to Know News - October 3rd, 2024

Need to Know News - October 3rd, 2024

Google’s AI search summaries officially have ads...the energy company that used AI to slash execution time by 98%, from over 11 hours to just 7 minutes...Meta shakes up the wearable world with their new AI-Powered glasses...
6 min read
Sep
30
Monday Memo

Monday Memo

The power of 'contrast'...a question to ponder from Nick Saban...and why we believe people are wrong time and time again.
4 min read
Sep
27
Boost Your Prompts with These 4 Magic Words

Boost Your Prompts with These 4 Magic Words

Researchers have uncovered a simple technique to enhance the reasoning capabilities of powerful AI models like ChatGPT - with just four magic words.
6 min read
Sep
26
Need to Know News - September 26th, 2024

Need to Know News - September 26th, 2024

New, cheaper AI models from Google...Amazon launches an AI-Powered video Ad generator...Sam Altman makes massive 'Superintelligence' claim.
6 min read
Sep
23
Monday Memo

Monday Memo

Focus on what your product 'does'...how the critiques of AI are the same as humans...and a deep dive into the food truck business.
4 min read
Sep
20
Inside: The 'Stand out Brand' Prompt

Inside: The 'Stand out Brand' Prompt

By analyzing your competitors' branding materials, this prompt uncovers opportunities for differentiation and guides you towards a unique brand identity.
6 min read
Sep
18
Need to Know News - September 18th, 2024

Need to Know News - September 18th, 2024

Silicon Valley titans are going all in on AI agents...Snapchat announces new AI features...one Hollywood studio goes against the grain and embraces AI.
6 min read
Sep
16
Monday Memo

Monday Memo

Why great copy is like a novel...do you think you're gonna win?...and why seeing calories listed on a menu make us eat less.
5 min read