Need to Know News - October 9th, 2024
New AI-powered video editing tools for Facebook Ads...Zoom is letting AI avatars talk to your team for you...why the O.G. of tech startups says AI changes everything
Monday Memo
Be honest in your copy...stop trying to win literary awards with your copy...and how indirect, gamified purchasing systems work,
Need to Know News - October 3rd, 2024
Google’s AI search summaries officially have ads...the energy company that used AI to slash execution time by 98%, from over 11 hours to just 7 minutes...Meta shakes up the wearable world with their new AI-Powered glasses...
Monday Memo
The power of 'contrast'...a question to ponder from Nick Saban...and why we believe people are wrong time and time again.
Boost Your Prompts with These 4 Magic Words
Researchers have uncovered a simple technique to enhance the reasoning capabilities of powerful AI models like ChatGPT - with just four magic words.
Need to Know News - September 26th, 2024
New, cheaper AI models from Google...Amazon launches an AI-Powered video Ad generator...Sam Altman makes massive 'Superintelligence' claim.
Monday Memo
Focus on what your product 'does'...how the critiques of AI are the same as humans...and a deep dive into the food truck business.
Inside: The 'Stand out Brand' Prompt
By analyzing your competitors' branding materials, this prompt uncovers opportunities for differentiation and guides you towards a unique brand identity.
Need to Know News - September 18th, 2024
Silicon Valley titans are going all in on AI agents...Snapchat announces new AI features...one Hollywood studio goes against the grain and embraces AI.
Monday Memo
Why great copy is like a novel...do you think you're gonna win?...and why seeing calories listed on a menu make us eat less.