AI to Influence $200B in Holiday Sales [New Salesforce Report]
![AI to Influence $200B in Holiday Sales [New Salesforce Report]](/content/images/size/w960/2024/11/hero-11-8-orange.png)
Top Insights
Salesforce Releases "State of the AI Connected Customer" Report
As the holiday shopping season approaches, Salesforce has released its latest State of the AI Connected Customer research. The report reveals critical insights into consumer trust, expectations, and attitudes towards AI.
Key Takeaways:
- A third of Gen Z consumers would be comfortable having an AI agent shop for them.
- Over a third of consumers would work with an AI agent instead of a person to avoid repeating themselves.
- Transparency is essential for driving AI agent adoption. Nearly 75% of consumers want to know if they're communicating with an AI agent. 45% are more likely to use an AI agent if there's a clear escalation path to a human.
- AI will significantly influence holiday sales, with over $200 billion in global online sales being influenced by AI this season.
A Marketer's Deep Dive Into NotebookLM
AI marketer Damon Niquet took a deep dive dee into NotebookLM. This is Google's a new AI chatbot that generates creative insights based on your own content. To test NotebookLM, Damon uploaded various marketing videos he's recorded.
Within minutes, the AI produced a stunningly-human "podcast" discussing the most important points. But he was most impressed with the chatbot's ability to critique his ad copy. He says it offered intelligent, novel feedback to make his messaging even more compelling. While NotebookLM is still refining its user experience, Niquet believes it's an "absolute must-try" for any serious marketer.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Upsell Journey Journal
This prompt produces a journal entry from your ideal customer - uncovering authentic insights into what they love about your upsell. You'll dive deep into their initial experiences, the desires that surface, and the "aha" moments when they discover your upsell.
These reflections can become the foundation for crafting effective upsell messaging. The kind that best connects your upsell to your core offer. And most importantly, makes them feel it's the next irresistible next step in their journey.
Access the Full Prompt Here
Take a sneak peek below:
In this journal entry, write as if you’re reflecting after the first few uses or experiences with [CORE OFFER], highlighting your authentic feelings, thoughts, and expectations.
Imagine that you’ve come across [UPSELL PRODUCT] and are considering how it could enhance or complete your experience. In your journal entry, touch on:
– Your Initial Experience with [CORE OFFER]: Describe your initial excitement, what specifically drew you to purchase it, and any standout moments so far. Reflect on the initial benefits and what you are most satisfied with, whether it’s solving a specific problem, saving time, improving skills, or providing something you needed.
– Desire for Enhancement: Describe any new thoughts or realizations that have come up as you’ve begun using the core offer. Is there something you now wish you had, something extra that could make this experience even better, faster, or more effective?
– Discovery of [UPSELL PRODUCT]: Imagine encountering [UPSELL PRODUCT] as a solution or enhancement, and journal your thoughts on how it could fulfill or expand your experience with the core offer. Consider specific features and benefits of the upsell that make it especially appealing to you as an extension or complement to what you already have.
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
Access All 27 Prompts Here
Tool to Try
Albus is a new AI platform where you can explore ideas in creative ways. It goes beyond just text - transform your ideas into images or bring them to life with AI voices in over 100 languages. What makes Albus unique is how it helps you wire ideas together, working as your mind companion to discover new connections while you think and create.
Whether you're breaking down complex topics, creating mind maps, or working on multimedia projects, Albus streamlines your creative and research process all in one seamless interface.
AI Tool Highlights:
🧠 Advanced Language Models: Albus offers access to powerful language models like GPT-4, Claude, and Gemini, enabling you to generate high-quality content, ask questions, and engage in intelligent conversations.
🌈 Image Generation: With DALL-E 3 and Stable Diffusion XL, you can generate stunning visuals from textual descriptions, unleashing their creativity and bringing their ideas to life.
🎨 Image Enhancement: Albus provides tools for effortless background removal and image enhancement, allowing you to refine and polish their visual content with ease.
🎙️ AI-Powered Audio: You can generate lifelike AI voices in over 100 languages, create immersive audio narrations, and gain valuable insights from audio files using Albus' advanced audio processing capabilities.
📊 Document and Web Insights: Albus enables you to extract valuable insights from PDFs, images, and web pages, facilitating research, analysis, and knowledge discovery.
🧩 Mind-Mapping and Organization: With Albus' intuitive mind-mapping and content organization tools, you can structure their ideas, develop thought processes, and streamline their creative workflows.
One More Need to Know News Story
Vuori Deploys AI Agents for Optimized Customer Care
Clothing company Vuori is using AI to enhance its customer service with AI agents from Kustomer. These AI agents can work autonomously to handle customer queries via chat, while still being supported by human agents when needed.
Key Takeaways:
- The AI agents can be customized by Vuori in terms of tasks, language, tone, and knowledge base access.
- Through conversational AI, the system can seamlessly switch between AI and human agents to solve customer issues.
- 40% of Vuori's chat conversations are now fully automated by AI. This allows human agents to focus on more complex tasks.
Mind Fodder
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Until next time!
The AI Marketers
