Prompt Inside: Seeing Is Selling
Top Insights
Strategies for Performance-Obsessed Marketers
Today's most successful marketers are crushing their competition by mastering a surprising mix of traditional and modern tools. Mailchimp's new global study of 2,005 marketing professionals uncovers what sets high performers apart from average ones.
These top performers rely heavily on email marketing as their secret weapon. While others spread efforts across multiple channels, high performers make email their foundation. They combine it with SMS messaging for even better results.
The research identified four key pillars driving their success: strategic email marketing, smart automation, data-driven personalization, and AI investment. At least 85% of marketers surveyed are already using or planning to use AI tools.
What's most interesting? These top performers don't just use basic email newsletters. They leverage advanced tactics like behavior-based triggers, personalized journeys, and AI-powered content creation to drive revenue growth.
AI Writing Tools Power Top Substack Newsletters' Success
Think your favorite Substack writers do all their writing by hand? Think again. A surprising new investigation reveals that some of the platform's biggest stars are getting help from AI.
GPTZero, an AI detection company, discovered that 10% of Substack's top 100 newsletters likely use AI tools. Most are financial newsletters with huge followings - some having over 600,000 subscribers. Four major newsletter writers openly admitted to using AI in their process.
But these writers aren't letting AI do all the work. They use it more like a super-smart assistant. For example, sports agency CEO David Skilling uses AI as his editor, while financial writer Josh Belanger uses ChatGPT to polish his rough drafts.
The trend signals a new era where AI helps create content people actually pay to read.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Seeing Is Selling
Remember the last time someone told you how amazing their product was? Now, remember the last time someone showed you? Big difference, right? Our brains are wired to trust what we see over what we're told. It's why the Ginsu knife cutting through a tin can sold billions. And why OxiClean's dramatic stain removal demonstrations kept us glued to late-night TV.
This week's featured prompt taps into this powerful psychological principle. It helps you craft three compelling product demonstrations that transform skeptical prospects into believers. And it works with physical AND digital products.
Access the Full Prompt Here
Take a sneak peek below:
Demonstrations are uniquely powerful in persuasion because they bypass our natural skepticism by letting us witness results firsthand rather than just being told about them.
This taps into our brain’s evolutionary preference for experiential learning – we’re hardwired to believe what we see and experience more than what we’re simply told. While marketing claims can be ignored or forgotten, demonstrations create memorable moments that stick in people’s minds, as our brains are particularly good at storing and recalling visual processes and transformations.
_YOUR TASK_
– Brainstorm three different ways I can demonstrate my product/service to my target market.
– Include detailed instructions on how to perform the demonstration, as well as WHY you are recommending it
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
Access All 27 Prompts Here
Tool to Try
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It's got an extensive verified lead database, intelligent AI-driven messaging, and optimized email infrastructure that'll help you outperform human sales reps at a fraction of the cost.
AI Tool Highlights:
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📈 Optimized Email Deliverability: Maximize email deliverability. Unlimited email accounts, automated domain setup, email warmup, and intelligent spam trigger avoidance.
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One More Need to Know News Story
88% of Gen Z Uses AI to Do Their Jobs
A new Google Workspace study reveals how young workers are transforming office life with AI. An incredible 88% of Gen Z workers (those under 27) are using AI tools to beat work stress and get more done.
They're letting it handle everyday work like writing emails and taking meeting notes. For many, it's about working smarter, not harder. The study also shows young leaders use AI to boost important skills like team leadership and communication.
In fact, 93% of Gen Z workers use multiple AI tools every week. "The future of work is here — and it's AI-powered," says Google Workspace VP Yulie Kwon Kim.
Mind Fodder
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The AI Marketers
