Inside: The 'Stand out Brand' Prompt
Top Insights
The Future Of AI Agents
In a fantastic keynote at INBOUND 2024, HubSpot co-founder Dharmesh Shah unveiled Agent.ai. It's the world's first professional network for AI agents. Shah predicts that in the near future, workplace teams will be hybrid, consisting of both humans and AI agents collaborating together.
"I predict that most of you will be using agents this year, and many of you will be building agents this year - and not just the introverted developers like me. Anyone can build an AI agent," Shah stated.
Agent.ai, which already boasts an impressive 47,000 users pre-launch, allows people to discover, hire, and build AI agents to help with tasks. That's across marketing, sales, service and operations. Noting the rapid advancements in AI models over the past year, Shah emphasized that "when things are moving this fast, we shouldn't go to where AI is - we should go to where AI is going."
The Top 100 Gen AI Consumer Apps - By Andreessen Horowitz
Every six months, the venture capital firm takes a deeper dive into the data to rank the top 50 AI-first web products (by unique monthly visits) and top 50 AI-first mobile apps (by monthly active users).
The latest report reveals that creative tools for generating and editing content across mediums like image, video, and music are the most popular among consumers - making up 52% of the top AI websites.
The report also highlighted the growing competition for AI assistants. Like Perplexity and Claude challenging ChatGPT's dominance. Additionally, TikTok parent company ByteDance made a strong showing with 6 apps across the web and mobile lists. With 30% of the ranked companies being new entrants and the emergence of an "aesthetics and dating" category, it's clear that generative AI is enabling a wave of innovative consumer experiences.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: Stand out Brand
By analyzing your competitors' branding materials, this prompt uncovers opportunities for differentiation and guides you towards a unique brand identity.
From developing a compelling branding theme to selecting the perfect color palette and typography, "Stand Out Brand" leaves no stone unturned. It digs deep into your brand's values, personality, and target audience to create a brand that doesn't just speak to your customers—it captivates them.
Whether you're a startup looking to make a bold entrance or an established business ready for a brand refresh, this prompt can help you unlock a brand identity that commands attention and leaves a lasting impression.
Access the full 'Stand Out Brand' Prompt Here
Or take sneak peak below:
The objective is to create a branding identity that differentiates my company from competitors while resonating deeply with my target audience.
Requirements:
1. Competitor Analysis:
– Examine the attached branding materials of my competitors.
– Identify and summarize common themes, color palettes, typography, imagery, and design elements they utilize.
– Highlight areas where these competitors overlap and where opportunities exist for differentiation.
2. Branding Theme Proposal:
– Develop a unique branding theme for my company that sets it apart from competitors.
– Ensure the theme aligns with my brand values, personality, mission, vision, and appeals to my target audience.
– Provide a detailed description of the visual and emotional aspects of the proposed branding, including motifs, themes, and stylistic approaches.
3. Color Scheme:
– Present a comprehensive color scheme for my brand, including:
– Primary Colors: The main colors that will represent the brand.
– Secondary Colors: Additional colors to complement the primary palette.
– Accent Colors: Colors used for highlights, calls to action, or to draw attention.
– Provide the exact HEX codes for each color.
– Explain the psychological and cultural implications of the chosen colors and how they support the brand’s message and appeal to the target audience.
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
Access All 27 Prompts Here
Tool to Try
Flair.ai is an AI design tool for product photography that empowers you to create stunning, professional-grade photoshoots in mere seconds. With its intuitive drag-and-drop interface and cutting-edge AI technology, Flair.ai simplifies the process of staging, composing, and editing product images.
No matter if you're showcasing fashion, jewelry, food, automobiles, or furniture, this tool offers a comprehensive suite of technologies to bring your vision to life.
AI Tool Highlights:
🎨 Drag and Drop Canvas: Effortlessly stage scenes digitally using Flair.ai's user-friendly drag-and-drop canvas. Mix and match products with pre-designed templates, 3D assets, and props to create stunning compositions.
🌟 AI-Powered Editing: Harness the power of AI to perfect your product photos with familiar editing tools. Adjust lighting, camera angles, and other elements to achieve the desired look and feel.
👗 Fashion Photoshoots: Revolutionize your fashion imagery with Flair.ai's AI-generated models. Fit clothing and jewelry onto virtual models while preserving patterns and logos, enabling high-quality on-model imagery at scale.
🤝 Real-Time Collaboration: Foster teamwork and streamline workflows with Flair.ai's real-time collaboration features. Share designs, iterate on concepts, and make decisions together, all within the platform.
🧠 Custom AI Training: Unlock the full potential of AI with Flair.ai's custom training capabilities. Train AI models on your brand's unique products, aesthetics, or clothing, ensuring results that align perfectly with your vision.
💡 Rapid Concept Testing: Validate design concepts and identify winning combinations that resonate with customers. Flair.ai enables you to create and test multiple variations with just a few clicks, optimizing your product photography for maximum impact.
One More Need to Know News Story
Why Creatives Are Rooting for this Adidas 'Floral' Spec Ad Crafted Entirely by AI
Film director Blair Vermette has wowed the advertising world with a stunning speculative ad for Adidas - created entirely using cutting-edge AI tools. The captivating ad promotes a fictional floral collection and features AI-generated dancers in vibrant Japanese locations, set to a catchy Megan Thee Stallion track.
Creative professionals are applauding the ad's impressive aesthetics, great energy, and imaginative concept. Robert Gaxiola, a veteran creative director, complimented the ad's fresh Midjourney look, entertaining visuals, and spot-on composition. Adrian Yeap, founder of Sweatshop, praised the ad's well-cut edit and choice of a trendy, catchy track. As AI continues to evolve, it opens up new possibilities for creatives like Vermette to push boundaries.
Mind Fodder
Electronic Arts has unveiled a futuristic AI system that could revolutionize game development. Their "Imagination to Creation" concept allows users to create and modify games instantly using simple voice commands - no coding required.
In a demo video, users conjured up a maze game, tweaking everything from scenery to game rules on the fly. Want grenades? Just ask, and they appear.
Watch the Full Video Here
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Until next time!
The AI Marketers
