Google Launches “ChatGPT Killer” (What You Need to Know)
Top Insights
Google Launches “ChatGPT Killer”
Google pulled the curtain back on Gemini this week. The tech titan made it clear they're coming for ChatGPT's crown. This isn't just one bot, but a flexible AI that will power search, ads, Android and more. The first product powered by Gemini?
Their chatbot Bard.
CEO Sundar Pichai calls Gemini a "huge leap forward" as Google skips catch-up mode. The company says Gemini already bests GPT-4 substantially, winning 30 of 32 benchmark tests.
But benchmarks aren’t everything. Now regular users can kick the tires on Bard to see if Gemini’s promised integration of text, images and video can outdo ChatGPT.
The scariest weapon in Google's AI arsenal is being secret for now: Gemini Ultra. This undisclosed supermodel arrives in 2024 and already has Silicon Valley talking cautiously of AGI.
Make no mistake, Pichai says Gemini heralds a "new era of AI" at Google. After years of laying the groundwork, Google is no longer content to simply observe from the sidelines as AI reshapes the world. Gemini won't just drive Bard, but seep into everything Google does.
What You Need to Know About Gemini
How to Get Started with Bard
The demo video above from Google shows Gemini’s multimodal capabilities and gives us a glimpse of its power. However, it's been reported this mind-blowing demo was actually faked and edit with no real-time voice interaction. Google has since admitted to these edits, raising concerns about the readiness of Gemini AI for public use.
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ChatGPT One Year In: Who's Using It, How, and Why?
ChatGPT recently celebrated its first public birthday. Now seven experts weigh in on how it’s changing the world. From applauding its role as a brainstorming aid to warning it can entrench bias in health care.
Some advocate full embrace of AI , while others argue its content simply can't be trusted yet. But all agree generative AI cannot replace human roles all together.
Coder Mushtaq Bilal finds the bot well-suited for structure over content. Communications professor Siddharth Kankaria uses ChatGPT to brainstorm prompts, questions and content for classroom. For example, it quickly helped him create 50 scientific metaphors such as for DNA (‘the blueprint of life’) and for gravity (‘spheres on a bed sheet’).
More cautious voices persist too. Cognitive scientist Abeba Birhane argues we need to confront whether such tech should be applied at all.
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Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's featured prompt is a branding cheat code called "Infinite Icons". By utilizing AI art tools like Midjourney or DALL-E, this prompt enables the creation of custom, professional-looking icons you can use for websites, social media profiles, videos, and any other platform you wish to enhance.
Here's the prompt:
Output Examples:
Unraveling AI
Subscriber Submitted Question: "I hear a lot about tokens and token limit when it comes to AI chatbots like ChatGPT or Claude. I know it has something to do with how much text you can input...what does it actually mean?"
Our Answer: Tokens are a bit like the building blocks of language in AI chatbots like ChatGPT or Claude. Imagine each token as a piece of a puzzle. In language models, these pieces can be words, parts of words, or even punctuation marks.
Now, think of a token limit as the maximum number of puzzle pieces you can use in one go. If the limit is 1000 tokens, for example, you can use up to 1000 words or parts of words in your input and the AI's response combined. It's like having a bag of 1000 puzzle pieces, and you can choose any combination of pieces to create a picture, but once you hit 1000, that's it – you need to start a new picture.
🚀 SPONSORED: $1B Copywriter Creates FREE AI Copy Generator That Will Beat Your Ads
Tool to Try
Namy.ai - This tool isn't going to blow your mind the way other AI tools do. However, it's one of the most fun and simple to use. One of our favorite applications of AI involves ideation — allowing AI to generate new mechanisms, product names, brand themes, and even color palettes for websites.
Namy.ai is an AI-powered tool designed to help you come up with unforgettable names for your business. More importantly, a business with a domain that's available. Because we've all come up with the next Google in our heads only to find out the domains already taken.
As mentioned, it's simple to use: you just describe your business, and within seconds, their AI generates a list of attention-grabbing names. Here's the output we received for a hypothetical "social network for dog owners who want to meet other dog owners for play dates."
In the News
79% of Top Marketing Executives Report Boost in ROI Using AI Tools
BrightBid, the adtech platform for Google Search, reveal that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.
- 85% of marketing executives are confident in AI tools
- 64% plan to use them more in their marketing campaigns
- 71% of marketing executives express concern over the ethics of using AI tools
IBM And Meta Launch the AI Alliance for Safe, Open AI
A groundbreaking global AI consortium emerges - the AI Alliance. Forged by titans IBM and Meta, this effort pools leading organizations across sectors to steer open innovation in AI for the common good.
With members including creators of benchmark AI tools, builders of essential hardware, universities nurturing talent, and champions of open software frameworks, the Alliance is a who's who of AI.
Their centrals aims include developing vetted catalogs of safety tools for developers, furthering open models, and tackling societal problems.
AI Alchemy Hour
Welcome to the AI Alchemy Hour. Every week master AI marketer Luke Mills and automation expert Nuno Tavares host a free weekly AI training call where they collaborate in real-time with attendees to solve marketing problems and experiment with new AI tools and ideas.
You can find the replay of this week's episode here.
Mind Fodder
Do people prefer content written by ChatGPT or Bard?: Marketing expert Neil Patel had ChatGPT create 1000 articles on various topics. He then gave Bard the same instructions on the same topics. In total, his team created 2000 pieces of content with AI.
1000 from ChatGPT and 1000 from Bard.
Then they paid people to read the articles (without them they were written by AI) based on their interests. In total 249 articles were read from ChatGPT and the 249 counterpart versions from Bard.
Neil's team then asked which one they preferred.
Here Are the Results
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Until next time!
The AI Marketers
