Swifties Scammed by Fake AI Taylor Swift Ads
Top Insights
This “Compliance Bot” Reviews Copy For You (Then Fixes It)
A lot of people have asked Stefan Georgi about using AI to review copy for compliance. That's why he made his new "Compliance Checker" Custom GPT.
The way it works is pretty straight forward: You simply upload your copy or provide a link to it in the chat, and the tool reviews it against Meta’s Advertising Policies, identifying any potential red flags.
What’s particularly useful is that you can also link to specific ads or upload images, and it will review these as well, providing feedback.
Then from there, you can request the "Compliance Checker" to rewrite your ad for alignment with Meta’s Advertising Policies, and it will assist with that.
Try Stefan's "Compliance Checker" Custom GPT
Learn How to Use It Here
Crumbled Cookies: How Google’s New Cookie Ban Turns Digital Marketing Upside Down
Google just dropped a cookie-bomb on digital marketing. Say goodbye to the third-party cookies that have secretly tracked every click for years. This seismic shift announced by Google rocks the very foundations that drove traffic and fueled conversion optimization strategies.
With cookies crumbling, digital advertisers need to find a new, compliant way to collect data and track their sales funnels. Can AI innovation offer ethical alternatives for understanding customers in this new privacy-first era?
AI Marketer Mel Parrott delves into how this shift is redefining marketing, creating widespread changes in strategies and mindsets. Find out how to navigate this new landscape as the industry rebuilds on the principles of transparency and trust in a world without cookies.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: The Prompt Optimizer
In last week's edition, we shared an eye-opening paper submitted to Cornell University by AI researchers who revealed 26 breakthrough prompt principles.
These principles were found to produce superior responses from ChatGPT and other chatbots. To save you time and effort, we've developed a way to incorporate these principles into your own prompts. The 'Prompt Optimizer' automatically reviews your prompts to ensure they adhere to these principles.
It then provides suggestions on how to improve your prompt based on these principles. It's like having your own expert prompt engineer mentoring you in real-time.
THE PROMPT:
[Insert Prompt For Review Here]
Evaluate if the original prompt:
1. Is concise and avoids unnecessary complexity.
2. Clearly addresses the intended audience, considering their level of 3.expertise and interest.
4. Breaks down complex tasks into simpler, sequential steps if needed.
5. Uses affirmative and directive language for clarity.
6.Explains topics in simple terms or with age-appropriate language, using examples or analogies.
7. Incorporates incentives or motivations for enhanced solutions, where appropriate.
8. Uses example-driven prompting for clearer explanations.
9. Begins with a clear instruction or command.
10. Encourages chain-of-thought processes or step-by-step reasoning.
11. Specifies the format or structure of the expected response.
12.Utilizes leading words or phrases to guide the response.
13. Ensures accuracy and detail in responses.
14.Requests specific examples or details for clarity.
14. Assigns roles to the chatbot to shape the response, where relevant.
15. Uses delimiters for structure and clarity.
16. Repeats key words or phrases for emphasis and focus.Encourages 17. creative or varied linguistic styles.
18. Guides corrections or modifications in text, where necessary.
19. Facilitates creative writing with open-ended prompts.
20. Encourages the exploration of different perspectives.
21. Invites the chatbot to ask clarifying questions, if needed.
22. Includes phrases that define the scope and nature of the task.
For each point, provide specific feedback (if applicable) on how well the original prompt aligns with these principles, and suggest improvements where necessary.
You do not need to list points where this point passes, only point out where it doesn't pass and suggest how it could incorporate the point.
🚀 SPONSORED: $1B Copywriter Creates FREE AI Copy Generator That Will Beat Your Ads
Unraveling AI
Subscriber Submitted Question: "With the rise of voice search, how can AI be utilized to optimize content for voice search queries? And what are the key differences here compared to traditional text-based SEO?"
Our Answer:
Use Conversational Keywords: People speak differently than they type. For voice search optimization, focus on long-tail keywords that mimic natural speech. Utilize AI tools like SEMrush or Ahrefs to identify these conversational phrases. For example, instead of targeting "best coffee shops NYC," target "Where's the best coffee shop near me in NYC?"
Incorporate Questions: Voice searches are often phrased as questions. Use AI tools like Answer the Public to find common questions related to your business. For a bakery, this might include, "What is the best bakery near me?" or "How to make gluten-free bread?" Include these questions and their answers in your content.
Optimize for Local Searches: Voice searches are frequently local. Make sure your business details are updated on Google My Business. Use AI to analyze local search trends and include relevant local keywords in your content. For instance, if you're a florist in San Francisco, ensure phrases like "flower delivery in San Francisco" are in your content.
Test and Refine: Use AI analytics tools like Google Analytics to monitor how your voice search optimization is performing. Look for increases in traffic from voice search devices and refine your strategy based on what's working. Regularly update your content with fresh, conversational phrases and questions to stay relevant.
Want expert AI marketers like Stefan Georgi, Luke Mills, and Mario Castelli to answer your most pressing questions? Ask yours here==>
Tool to Try
Pika is a free (and paid) AI video generator that transforms text or image prompts into short, engaging videos. Pika has recently been made available to the public with the launch of their new AI model capable of generating and editing videos in diverse styles such as 3D animation, anime, cartoon and cinematic.
What you need to know:
- Video Characteristics: The videos produced by PIKA are typically about four seconds long and run at 24 frames per second, providing a quick yet smooth visual experience.
- Customization Options: PIKA allows users to adjust various parameters of the video, such as aspect ratio, motion intensity, and specific camera movements. This level of control lets users fine-tune their videos to match their desired effect.
- Platform Interface and Accessibility: PIKA primarily operates on Discord, where users can find different rooms for generating videos. This setup makes it accessible and easy to use, especially for those already familiar with Discord.
- Community and Collaboration: There's an active community on PIKA’s Discord server, where users can collaborate, share ideas, and learn from each other. This aspect of PIKA fosters a collaborative environment for content creation.
- Editing Features: Beyond just creating videos, PIKA also offers editing features, allowing users to modify specific regions of their videos or even extend the length of their creations.
- Strengths and Limitations: PIKA excels in generating videos with environmental effects, like realistic motion of waves or thunderstorms. However, it faces challenges in maintaining the integrity of human faces in videos.
To see a demo of Pika's capabilities, watch the video below. We prompted Pika to create a video of, "a dancing cartoon bear in a top hat" and this was the final output:
In the News
Swifties Scammed by Fake AI Taylor Swift Ads
Taylor Swift was not a part of a Le Creuset kitchenware giveaway, as some Swifties learned the hard way getting caught up in an Artificial Intelligence-backed scam.
An unconfirmed amount of fans were duped into believing that the 34-year-old was offering her dedicated fans the chance to snag some of the very Instagrammable cast iron cooking equipment via Facebook, according to The New York Times.
The video, featuring an autogenerated image of Taylor, complete with a near-perfect manipulation of her speaking voice, was shared via multiple Facebook pages and was even spotted on TikTok.
Victims were then directed to click a button underneath, leading them to a survey, with an extra urgent reminder that “supplies are running out” from Taylor, a noted fan of the brand. Their $625 Dutch oven made an appearance in her revealing Netflix documentary, Miss Americana and the Heartbreak Prince, and they are often seen dotted around her kitchen, according to Instagram posts.
OpenAI Launches a Store for Custom AI-Powered Chatbots
OpenAI announced the highly anticipated launch of the GPT Store. The store enables users to create and share custom chatbot apps with GPT-4 and DALL-E 3 without any coding knowledge.
The store features a range of GPTs developed by OpenAI partners and users. Users can also vote for popular and trending GPTs via the community leaderboard.
It’s worth noting that the GPT Store will only be available to ChatGPT Plus, ChatGPT Enterprise, or ChatGPT Team users. Team users can access a private section of the GPT Store detailing GPTs published to their workspaces.
Users also can’t sell custom GPTs just yet, as revenue sharing hasn’t been released.
Duolingo Turns to AI - Cuts 10% of Contractors
Duolingo, has reportedly let go of approximately 10 percent of its contractors, the educational app company opting to do their work using generative AI instead. This does not bode well. A Duolingo spokesperson confirmed the job cuts to Bloomberg on Monday, though they stated that no full-time employees were impacted.
"We just no longer need as many people to do the type of work some of these contractors were doing," the spokesperson said. "Part of that could be attributed to AI."
AI Marketing Stacks Podcast
CPA turned serial entrepreneur Don Hayley joins the show to discuss why relationships are the foundation of success. He shares his journey going from accountant to working with motivational speakers like Tony Robbins.
In this episode:
🤖 Uncover the closely-guarded strategy of becoming part of high-level networks by NOT targeting the key players…
🤖 Why treating even the biggest names in your space as equals instead of superiors will give you bulletproof confidence... and open doors to incredible business opportunities...
🤖 The ultimate guide to building a vast relationship bank... learn how consistently adding more value than you receive builds the inner circle you've always dreamed of...
And so much more when you watch/listen to the show here.
AI Alchemy Hour
Welcome to the AI Alchemy Hour. Every week master AI marketer Luke Mills and automation expert Nuno Tavares host a free weekly AI training call where they collaborate in real-time with attendees to solve marketing problems and experiment with new AI tools and ideas.
You can find the replay for this week's episode here.
🚀 SPONSORED: Legally Steal these 27 PROVEN A.I. “Copy Codes” Our Multi-Million Dollar Marketing Agency Uses To Crank Out Ads
Mind Fodder
INSANE - Stable Diffusion AI art generator was able to create a verification image of someone doing their KYC(Know Your Customer ) for a bank or similar. Including the correct text!
GOT 15 SECONDS?
Thanks for reading.
Until next time!
The AI Marketers
P.S. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
