Chatbot Battle! ChatGPT VS Google’s Upgraded Gemini
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Chatbot Battle! ChatGPT VS Google’s Upgraded Gemini
Google recently changed the name of its chatbot Bard to Gemini, and made some major upgrades with it. Enhancements like improved language processing, creative content generation, and problem-solving skills.
The question on everyone's mind is clear: Can Gemini with its unique integration of Google's search capabilities outshine ChatGPT? Futurist Bernard Marr performed a head-to-head comparison of the two and how each platform performs across a range of tasks—from processing information to automating tasks and engaging in meaningful conversations.
While Gemini exceeded his expectations, unlocking one game-changing advantage, he says ChatGPT still wields conversational powers he's yet to see matched.
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Exposing Apple’s Secret AI Business Buying Spree
When you think of big names in AI, Apple shockingly doesn't come to mind. But behind the scenes, Tim Cook has been silently acquiring AI startups left and right.
Over the past few years, Apple scooped up companies specializing in natural language processing, machine learning, facial recognition, autonomous vehicles, and more. AI marketer Damon Niquet has dug in to find out what the tech titan has in store. He says they may be turning Siri into a powerful mobile chatbot to rival ChatGPT.
Or gearing up to enter the electric vehicle market in 2028. Although Apple tends to be secretive, they have left a trail of clues Damon's uncovered.
Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This Week's Feature: King of the Hill
If you never played 'King of the Hill' as a child, the rules of the game are simple: whoever is standing on top of the hill is king. Everyone else tries to dethrone him. Once the king is dethroned, whoever takes his place becomes the new king.
We've found that applying this phenomenon as a prompting technique is a highly effective way to generate better copy, especially headlines. The rules are just as simple. You start with a control piece of copy - your 'king.' Then place it up against another piece of copy you think is better - your test.
If the test beats the control, you have a new king. If it doesn't, you go back to the drawing board to formulate a new test. This dynamic method ensures only top-tier, persuasive copy wins. Use it to transform average copy into extraordinary copy in record time.
Here's how it works:
Hello chat, today you are an expert [describe what type of expert you want your chatbot to act as]
Given your expertise, I want you to give this copy a rating from 1-10. 10 being A-List, master level copy. Please use decimal points. Here is the copy.
[insert your copy]
Prompt #2
Thank you. That is now my control copy:
[insert control copy] and you've rated it [insert rating]
VS my test:
[insert test copy]
Please rate my test copy on a scale of 1-10. Then tell me which is better copy and explain to me in detail why the winner is better.
Prompt #3
Thank you. Here is my current control copy:
[insert control copy] and you've rated it [insert rating]
VS my test:
[insert test copy]
Please rate my test copy on a scale of 1-10. Then tell me which is better copy and explain to me in detail why the winner is better.
*It helps to define what type of copy you want rated. So for example, in prompt #1 you would say, "Given your expertise, I want you to give this headline a rating from 1-10. 10 being A-List, master level copy."
These 27 "AI Copy Codes" Are A Complete Game Changer
"I’ve been a copywriter for over 22 years now. I’ve written over 900 million dollars worth of offers... I don’t try to write my own copy prompts anymore. I just use those AI Copy Codes. They’re THAT good." — Perry Belcher (Marketing legend, Co-Founder of Digital Marketer)
Access these same 27 "AI Copy Codes" here
Unraveling AI
Subscriber Submitted Question: "As a small business owner, I often feel overwhelmed by the concept of data analytics. How can I, with limited resources, start leveraging data to benefit my business?"
Our Answer: The trick is to begin with small, manageable steps. For instance, you might start by collecting customer feedback through simple surveys or observing sales data to identify which products are your best sellers. The importance of structuring your data cannot be overstated.
This means being mindful about the data you collect and how you organize it from the start. Simple tools like digital forms on your website or a basic database can be incredibly powerful.
It's not about the volume of data, but the quality and the insights you can derive from it. For example, by analyzing your sales data, you might discover certain trends that can inform your marketing strategies. Begin by focusing on one specific area you wish to improve or understand better, collect relevant data, and then look for patterns or actionable insights.
Tool to Try
NeuralText is a new SEO tool developed to meet the demands of the evolving search landscape, which focuses on more than just simple keywords. Recognizing a gap in the market, the creators utilized their experience in SEO to design a tool that leverages advanced Natural Language Processing (NLP) AI models to aid writers in creating content informed by SERP data.
The tool is intentionally minimalist, offering essential features without unnecessary complexity, aiming to be the ideal content optimization platform at a reasonable cost. NeuralText is tailored for those seeking to enhance their content strategy with the latest NLP technology or move beyond the limitations of existing tools.
Neuraltext's tools can help automate your content operations with a simple, yet powerful, workflow:
Keyword Discovery: Start from a seed keyword and get suggestions for your next contents.
Keyword Clustering: Group keyword together and retrieve an actionable editorial plan in minutes, not days.
SEO Analysis: Get SERP insights, topics and questions to optimize your piece of content.
Generate Text with AI: Surf over 50+ AI Formulas to generate headlines, paragraphs, ad copy and more.
Try NeuralText Here
One More Need to Know News Story
OpenAI Announces New Text-to-Video AI - Sora
OpenAI has announced Sora with hopes to master cinema without going to film school. Other companies, from giants like Google to startups like Runway, have already revealed text-to-video AI projects. But OpenAI says that Sora is distinguished by its striking photorealism and its ability to produce longer clips than the brief snippets other models typically do, up to one minute.
For now a research product, Sora is going out to a few select creators and a number of security experts who will red-team it for safety vulnerabilities. OpenAI plans to make it available to all wannabe auteurs at some unspecified date, but it decided to preview it in advance.
AI Marketing Stacks Podcast
Alma Barranco-Mendoza, a Ph.D. in AI and data analytics expert, joins the show to share how businesses can leverage data to uncover hidden insights and make better decisions.
In this episode:
🤖Human problems vs computer problems…why knowing the difference is critical to leveraging AI…
🤖 The unlikely connection between diapers and beer that reveals the unique power of AI…
🤖 Why data is the new gold…and how to start striking it rich with simple data gathering…
And so much more when you watch/listen to the show here.
🚀 We merged the power of GPT-4 with a combined 25+ years of copywriting experience...
"Next level. They’re able to get REALLY damn good copy… that requires minimal editing… right out of the gate. It's pretty amazing"
Try Our Free AI Copy-Generator Now
Mind Fodder
OpenAI CEO Sam Altman Seeks $7 trillion for New AI Chip Project
The Wall Street Journal reported that Altman is reaching out to various investors to raise $7 trillion for a highly ambitious tech initiative aimed at boosting the global supply of GPU chips. To put this into perspective, the amount of $7 trillion exceeds the GDP of every country in the world, with the exception of the United States and China.
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Until next time!
The AI Marketers
P.S. Want to automate your marketing with AI? Let us know what problems you want us to solve with AI and we’ll put our dedicated team to solving it. If we make the code, we’ll share it with you.
Just fill out this form here: https://bit.ly/3Smsvcy