We Finally Tried Poe AI: Here’s What We Loved (And Hated)
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We Finally Tried Poe: Here’s What We Loved (And Hated)
Poe is the new AI playground taking the world by storm. This week, Damon Niquet took this ingenious all-in-one platform out for a spin to see if it lives up to the hype.
He unleashed Poe’s army of AI bots on real-world tasks like travel planning, video summarizing, and image creation. The results were eye-opening. He loved how Poe’s assistant bot organized his hectic schedule in seconds. And Poe perfectly summarized a 20-minute YouTube video in bullet points.
But Damon was underwhelmed when he tried using Midjourney through Poe. Turns out Poe’s integrations with other leading AI tools need work. For experienced users with customized workflows, Poe can’t yet replace platforms like ChatGPT and Midjourney.
Damon believes Poe has massive future potential as the ultimate AI playground if it focuses on integration and user experience. In his exclusive hands-on review, he reveals where Poe shines and falls short for both new and experienced AI users.
Get Damon's full breakdown to decide if this promising yet imperfect new platform deserves a spot in your AI arsenal.
Researchers Tested AI for Creativity And It Passed with Flying Colors: Machines mimicking Mozart? AI passing creativity tests with flying colors? It may sound shocking, but researchers just put advanced AI through its paces on a benchmark of human creativity - and the results are awe-inspiring.
In a groundbreaking new study, scientists challenged leading AI models like GPT-4 to tackle the Torrance Tests of Creative Thinking. Their goal: assess if AI can generate ideas as original, useful and surprising as humans.
The AI stunned researchers by scoring in the top 1% for creative output, even outperforming a control group of real people. Its cleverness and practicality really stood out.
But is this artificial creativity cause for hope or concern? Discover examples of AI's inventive ideas, and whether machines can ever truly replicate the creative spark that makes us human.
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Prompt of the Week
An AI prompt for marketers is a text input designed to guide an AI like ChatGPT in generating creative marketing ideas and copy. It helps you leverage AI to enhance your campaigns and decision-making processes.
This week's featured prompt taps into something called "Reason Why" advertising. One of the Godfather's of modern advertising, John E. Kennedy, actually wrote an entire book on it with the same name.
Reason why advertising is all about packing your sales pitch with tons of reasons the prospect should buy what you're selling. The trick is to lay out your copy in a clear, logical flow - start with stuff the prospect already thinks is true, then walk them step-by-step to connect those facts to the new claims you're making.
This creates believability by linking each fact together to back up your main point. The reason why method shapes everything in your ad - content, structure, order of claims, proof - by building belief through a logical foundation. Today's prompt lays out that logical path step by step for you with just a few simple inputs on your end.
Here's it is:
The approach is based on the "reason why" copywriting technique, emphasizing logical progression and building belief through facts and claims.
For example, say you're selling a fish oil supplement. You could begin by documenting several facts:
Clinical studies show that Omega-3 fatty acids can reduce the risk of heart disease by up to 30%.
Our Omega-3 supplement contains a higher concentration of EPA and DHA than standard over-the-counter options.
User testimonials report improved heart health and energy levels within two months of regular use.
CLAIM: Taking our Omega-3 supplement will significantly improve your heart health and energy levels.
Do you see how the first three facts make up "reasons why" the final claim is true? And do you see how each fact is related to each other, and how each supports the central claim?
Objective: To create compelling sales copy that persuades the prospect to purchase.
Challenge: Identifying the key beliefs a prospect must hold to be convinced to buy the product.
Product Details:
Product Name/Type: <insert your product/service>
Unique Selling Point: <insert your USP>
Major Benefits: <insert benefits>
Target Market:<insert your target market>
Any further useful information:
Required Belief Analysis:
Initial Belief: What are the basic facts or existing beliefs that my target market already holds?
Connecting Beliefs: How do I logically connect these initial beliefs to the specific benefits and claims of my product? (Please list out at least 10)
Final Belief: What is the ultimate fact or belief that the prospect must accept to be fully convinced of the product's value?
Task: Please help me analyze and outline the beliefs and logical progression necessary for a prospect to be persuaded to purchase my <your product>. Consider the specifics of the product and the target market.
Unraveling AI
Subscriber Submitted Question: "How do you store all your prompts for ChatGPT, Claude, and all AI chatbots? I want to be able to easily access them when needed"
Our Answer: Everyone's got their own taste. Some of us love the simplicity of a plain old google doc. Then there are those who prefer something a bit more sophisticated. That's where tools like Bearly.ai come in. It costs around $20 a month, but the extra features are worth it for those who need them.
Notion is also a popular online tool for organizing your prompts, highly recommended by many in the AI Marketers Facebook group.
Then there's ChatGPT's new Custom GPTs. Now you can create custom chatbots directly inside ChatGPT that basically allow you to store prompts within the chatbot. Not all prompts will need a full on custom chatbot though. So a mix of tools is the ideal setup.
Tool to Try
Looka - This is more than just a tool—it's a smart companion for anyone diving into the world of logo design and branding, especially small business owners and aspiring entrepreneurs. It's like having a personal design assistant that doesn't need you to be a design whiz. With Looka, creating a custom logo becomes an easy and enjoyable journey.
Creating a Custom Logo with Ease: Looka's platform stands out in its ability to help you design a logo that aligns perfectly with your vision without any design skills. You can generate a multitude of custom logo mockups, tweak designs to perfection, and see their logo on various real-life mockups, such as T-shirts and pens.
AI-Driven Logo Generation: The heart of Looka's capabilities lies in its AI-driven process. Users start by entering their company name and industry, choosing preferred logo styles, colors, and symbols.
The AI then generates custom logo designs based on these preferences, offering a fun and interactive experience. You can fine-tune your designs in a user-friendly editor, ensuring the final product is exactly what you want.
Effortless Brand Identity Building: After finalizing the logo design, Looka takes it a step further by assisting in the development of a complete brand identity. Its Brand Kit uses your logo, colors, and fonts to create hundreds of branded marketing materials, offering a cohesive and professional look across all mediums.
This feature is particularly beneficial for creating a consistent and memorable brand image.
Social Media-Focused Templates: Looka's Brand Kit includes a variety of templates tailored for social media use. These templates are designed to ensure that your branding remains consistent across different platforms.
Whether it's for Facebook, Twitter, YouTube, or Instagram, Looka provides perfectly-sized profile pictures, cover photos, posts, and stories. This feature is invaluable for creating a cohesive look that resonates with your audience on social.
Try Looka
In the News
Report Finds Marketers Are Bullish on AI But Overconfident in Their Skills
Invoca's 2023 State of AI in Digital Marketing Report revealed a strong enthusiasm among marketers for AI with 93% asserting high-level AI expertise and 90% planning to increase AI investment in 2024. However, there's an apparent overconfidence in their AI skills, as nearly all marketers claim expertise while acknowledging AI knowledge gaps.
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OpenAI Pauses New Subscriptions And Upgrades To ChatGPT Plus
OpenAI paused new ChatGPT Plus subscriptions in the wake of a significant increase in usage. The decision has led to frustration from users stuck with free accounts and developers trying to promote GPTs to new audiences. Listings for supposed ChatGPT Plus accounts have even appeared on auction sites like eBay.
YouTube Creators Will Have to Disclose AI Use (Or Risk Suspension)
YouTube is implementing new policies for AI-generated content, requiring creators to disclose the use of generative AI in their videos. Failure to comply could lead to content removal or suspension from YouTube's revenue program.
The policy, aimed at balancing creativity with community protection, also includes prominent warning labels for sensitive topics like elections and public health crises.
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AI Marketing Stacks Podcast
Digital nomad and founder of Push Button Podcasts, Richard Matthews joins the show. Richard shares how he's scaling a successful podcasting company using the latest AI tools...while traveling the country in an RV with his family.
In this episode:
🤖 Why Podcasting Gives You Ultimate Time-Leverage – Richard reveals how a mere 2-3 hours of monthly content recording can be repurposed for almost infinite content…
🤖 ENGAGE, EDUCATE, EMPOWER – Master the three E’s as taught by Tony Robbins and used by Richard to create unforgettable content…
🤖 The Ultimate AI Podcasting Stack – Discover Richard’s arsenal of AI tools growing his podcasting empire…one even allows any beginner to edit videos like a Hollywood expert!
And so much more when you listen/watch the show here.
Mind Fodder
When you signed up for this newsletter, we promised to deliver cutting-edge information and actionable insights into the new world of AI powered marketing. What did you think of today's newsletter? Please let us know what you liked and what you'd like to see more of.
Thanks for reading.
Until next time!
The AI Marketers
p.s. Need A-List copy delivered at unprecedented speed? Three of the world's top copywriters have joined forces and are using the power of GPT-4 to write high-converting ads, emails, and VSL's.
Discover how you and your business can leverage them at https://www.calabs.ai/ or email Stefan directly at stefan@calabs.ai.
